Demand Generation Lead (Paid Ads)

Pump.co • San Francisco, CA

2d • Onsite

About The Position

As Paid Ads Manager at Pump, you will own the paid acquisition engine and turn ad spend into qualified pipeline. You will plan, launch, and optimize campaigns across search, social, and emerging channels. This is an opportunity to own a channel end to end and help shape the company’s culture and values.

Requirements

• 3–6 years managing paid acquisition, ideally for B2B SaaS.
• Experience managing a meaningful monthly budget and demonstrating pipeline results.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and analytics tools such as GA4 and HubSpot.
• Strong analytical skills and comfort working with spreadsheets and dashboards.
• Ability to thrive in a fast-paced, constantly evolving environment.
• Availability to work five days a week onsite in the San Francisco office.

Nice To Haves

• Experience marketing to technical buyers, such as engineers, DevOps, or platform teams.
• Experience with ABM platforms or account-level retargeting.

Responsibilities

• Plan, launch, and optimize campaigns across Google, LinkedIn, Meta, Reddit, and other B2B channels.
• Own the paid budget, with clear targets for CAC, pipeline, and return on spend.
• Build landing pages and run A/B tests on audiences, creative, and offers in collaboration with design and content.
• Set up and maintain tracking, attribution, and conversion reporting with GTM engineering.
• Report weekly on performance and recommend where to shift budget.

Benefits

• Competitive compensation and equity.
• Comprehensive medical and dental coverage.
• 401(k) plan.
• Generous paid time off, including 13 days of accrued PTO, 9 sick days, all 11 federal holidays, and a company-wide winter break from December 24 through January 1.
• Free lunch at the office.
• Free access to the building gym.
• Annual company-paid retreats.
• Developmental bonuses supporting professional development tied to cloud and related fields.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed