Senior Analyst, Demand Generation - Paid Social

Qualtrics • Dallas, TX

13d • Hybrid

About The Position

The Senior Analyst, Demand Generation - Paid Social & Programmatic builds, launches, and optimizes global campaigns across paid social and programmatic channels, owning execution from brief through launch, optimization, and reporting. The role works closely with the Lead Paid Media Manager, who sets the strategy, while contributing platform and data insights to shape it. The position manages campaign delivery as an integrated system across both disciplines, rather than as separate channel silos.

The role includes managing account-based audiences, maintaining suppression and exclusion architectures, overseeing daily pacing and in-flight budget allocations for a defined portion of the global media budget, and recommending spend reallocations based on marginal return. It also designs and reports on campaign tests, presents performance reviews with data-driven recommendations, and partners with demand generation, marketing operations, sales development, and creative teams on campaign requirements, lead flow, and privacy compliance.

The team provides protected time for strategy, analysis, and planning, and offers opportunities to take ownership of a defined program area and lead a major strategic project each quarter. The Lead Paid Media Manager provides mentorship to develop strategic judgment and prepare the analyst for senior and lead-level roles. The role follows Qualtrics’ hybrid work model: employees work in the office three days per week—Mondays, Thursdays, and one day selected by their organizational leader—and work where they choose for the remainder of the week.

Requirements

• 4–6 years of hands-on paid media experience, the majority in B2B.
• Personal experience building and optimizing campaigns in both paid social and programmatic platforms.
• Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline.
• Working knowledge of CRMs such as Salesforce or Marketo, web analytics, and BI tools.
• Understanding of top-, mid-, and bottom-of-funnel audience strategies, account-based advertising platforms, and intent data in long enterprise sales cycles.
• Ability to run campaign tests, clearly explain platform metrics to stakeholders, and adjust tactics based on data evidence.

Responsibilities

• Build, launch, and optimize global campaigns in paid social platforms including LinkedIn, Meta, X, Reddit, and emerging platforms, and in programmatic platforms including DV360, The Trade Desk, StackAdapt, CTV/OLV, display, native, and audio.
• Manage account-based audiences using platforms such as 6sense, Demandbase, and Terminus, and maintain suppression and exclusion architectures.
• Manage daily pacing and in-flight budget allocations within guardrails for a defined portion of the global media budget; forecast spend and recommend reallocations based on marginal return.
• Design, execute, and report on test plans for assigned programs.
• Present campaign performance reviews with clear, data-driven recommendations for changes.
• Partner with demand generation, marketing operations, sales development, and creative teams to establish campaign requirements, support smooth lead flow, and ensure privacy compliance.
• Troubleshoot delivery, pacing, tracking, and match-rate issues, escalating with a diagnosis when needed.
• Contribute to strategy, analysis, and planning, and lead one major strategic project per quarter beyond day-to-day execution.

Benefits

• $1,800 Experience bonus to be used for an experience of your choosing.
• QMentorship Program, which matches employees with a mentor inside Qualtrics.
• QGroup communities including MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development.
• Hybrid work model with three office days per week and flexibility to work where desired the rest of the week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed