Senior Demand Generation Manager (Paid Media)

Telnyx

7d

About The Position

Telnyx is hiring a Senior Demand Generation Manager to build and own a new demand generation product pod from the ground up, with a dedicated budget. The role owns outcomes across paid media, account-based marketing, influencer and creator programs, and alignment with sales, Revenue Operations, and product marketing. The manager plans, executes, measures, and iterates on campaigns, using AI agents for operational work while applying human judgment to recommendations and decisions.

The role runs paid campaigns across search, social, programmatic, and emerging AI ad surfaces, managing launch quality, pacing, creative refreshes, and landing-page validation by channel and region. It directs an agent fleet that proposes budget, copy, keyword, and audience changes; the manager refines prompts, reviews recommendations and confidence scores, operates the approval queue, and overrides automated decisions when appropriate.

The manager plans and paces monthly budgets, reallocates spend based on performance, maintains defensible spend tracking, and operates within approval guardrails. They conduct weekly performance reviews, diagnose CPA and funnel performance, identify creative fatigue, mine search terms and audiences, and make kill-or-scale decisions against predeclared thresholds.

The position also defines ideal customer profiles and target account lists, builds ABM segments and Salesforce pools, coordinates regional rollouts with sales, and keeps account lists clean and synchronized with ad platforms. It shares paid-media intelligence with sales, RevOps, and product marketing, and collaborates with them on hot accounts, win/loss reviews, lead routing, attribution, positioning, and messaging. The manager identifies and briefs creators, manages sponsorships and paid amplification, measures audience conversion, and provides weekly and monthly performance updates to stakeholders.

Requirements

• At least 5 years of B2B demand generation experience in developer tools, infrastructure, telecom, or a comparable technical category.
• Hands-on, full-funnel paid media experience across at least three major advertising platforms.
• Experience using AI agents or automation in marketing; ability to prompt precisely, critically review machine-generated recommendations, and design workflows in which humans approve and machines execute.
• ABM experience with concrete examples of account targeting that produced pipeline.
• Strong data skills, including reconciling platform-reported conversions with CRM and attribution data and challenging unsupported numbers.
• Comfort owning a new, undefined area and building the motion when a budget is provided.

Responsibilities

• Build and own a new demand generation product pod end-to-end, starting from zero with a dedicated budget.
• Launch and manage paid media campaigns across search, social, programmatic, and emerging AI ad surfaces, including launch QA, pacing, creative refreshes, and landing-page validation.
• Direct AI campaign agents by writing and refining prompts, evaluating recommendations and confidence scores, managing approvals, and overriding automated decisions when needed.
• Plan monthly budgets, pace spend across platforms, reallocate based on performance, track spend, and comply with approval guardrails.
• Review channel performance weekly; detect creative fatigue; mine search terms and audiences; diagnose CPA and funnel performance; and make kill-or-scale decisions using predeclared thresholds.
• Define the pod's ideal customer profile and target account lists; build ABM segments and Salesforce pools; coordinate regional rollouts with sales; and maintain clean lists synchronized with ad platforms.
• Coordinate with sales, RevOps, and product marketing on hot accounts, win/loss reviews, lead routing, attribution, positioning, and messaging, and feed paid-media intelligence back to those teams.
• Identify, brief, and amplify influencers and creators; manage sponsorships and paid content amplification; and measure audience conversion.
• Deliver weekly and monthly performance reporting to sales, marketing, and leadership, using clear language, honest numbers, and actionable next steps.

Benefits

• Access to frontier models, agent frameworks, voice AI, inference tools, and Telnyx's own inference APIs as part of daily work.
• Opportunity to provide feedback that shapes how new AI tools ship.
• A dedicated pod budget, an existing agent fleet, and senior counterparts who own other pods end-to-end.
• Ownership of a real budget, with performance measured on pipeline, activations, and revenue.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed