Senior Demand Generation Manager

SolarWinds • Austin, TX

5d

About The Position

SolarWinds is seeking a strategic, results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns that capture demand for its Observability business. This role owns campaign planning, program execution, and performance reporting for mid-to-bottom-funnel campaigns focused on acquiring new customers and generating pipeline and revenue. The manager will connect go-to-market strategy and product priorities to campaign execution, use buyer insights to shape messaging and demand programs, and apply experimentation and performance data to improve conversion and results. The position works closely with teams including CRO, SDRs, Product Marketing, product, sales, partners, and regional teams.

Requirements

• At least 7 years of B2B marketing experience, focused on demand generation and integrated campaigns, ideally in SaaS or enterprise technology.
• Proven track record of driving measurable pipeline and revenue for new business.
• Experience executing campaigns across channels such as paid advertising, email, web, social, chatbots, and events.
• Understanding of how to build AI skills versus AI agents, create and map complex workflows, and use automation to augment and develop demand generation programs.
• Advanced proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.
• Data-driven approach: track relevant metrics, optimize using results, and connect programs to pipeline outcomes.
• Ability to collaborate across functions, including product, sales, partners, and regional teams, and communicate proactively.
• Ability to measure and optimize campaign performance, launch quickly, and iterate based on data.
• Ownership, accountability, initiative, and ability to identify and execute necessary work independently.
• Strong organization and attention to detail, with the ability to manage multiple programs in a fast-paced environment.

Nice To Haves

• Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.

Responsibilities

• Translate go-to-market strategy and product priorities into demand generation strategies that generate qualified new-business pipeline for SolarWinds Observability.
• Own mid-to-bottom-funnel campaign strategies, from consideration through conversion.
• Support sales-ready lead generation through an orchestrated retargeting strategy, driving conversions such as free-trial activations, interactive demos, and quote requests.
• Develop and manage AI agents, skills, and autonomous workflows to support targeting, multi-channel orchestration, and personalization at scale and improve bottom-of-funnel conversion rates.
• Work with SDRs to align lead follow-up and support healthy conversion from routed lead to sales opportunity.
• Develop a testing roadmap to capture demand in partnership with the CRO team, including benchmarks and clear conversion targets.
• Use knowledge of how CIOs and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
• Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
• Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
• Use performance data to identify what is working, flag issues early, and recommend optimizations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed