Senior Demand Generation Manager

Versaterm•Mesa, AZ

16h

About The Position

Versaterm is a PE-backed, high-growth SaaS company building an integrated platform for the public safety ecosystem. The Senior Demand Generation Manager drives sustainable, long-term pipeline growth and market engagement across Versaterm’s portfolio of public safety solutions. The role leads complex, cross-departmental initiatives through functional and technical expertise, represents Marketing in cross-departmental and external engagements, contributes to decisions shaping the function, mentors colleagues, and champions Versaterm’s values. The position develops and executes demand generation strategy, targeted go-to-market programs, and campaigns that build awareness, nurture leads, and grow qualified pipeline and revenue. It partners with Sales, Product, and Customer Success on messaging, positioning, content, product launches, and market expansion; manages program spending; and establishes KPIs and reporting to evaluate campaign effectiveness and ROI. The role also creates new approaches and best practices, maintains a campaign calendar aligned with Sales and Product goals, and equips Sales with campaign materials and enablement. Candidates must comply with the FBI Criminal Justice Information Services (CJIS) Security Policy and pass a comprehensive fingerprint-based background check. Additional verification may be required by specific customer contracts, and obtaining and maintaining required security clearances is a condition of employment. Compensation is based on factors including skills, experience, education, training, internal equity, market data, and business needs. Some roles may be eligible for variable compensation, such as incentive plans or discretionary performance bonuses. Versaterm uses AI-enabled tools to support aspects of recruitment, while people make all hiring and employment decisions. Versaterm is an equal opportunity employer and offers accommodations upon request throughout the recruitment process.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10+ years of experience in B2B marketing, with deep, recognized expertise and authority in demand generation.
Proven success building and scaling demand generation programs in a high-growth SaaS environment.
Ability to lead cross-functional initiatives and influence at all organizational levels without direct authority.
Deep mastery of marketing automation, CRM, and analytics platforms, such as Marketo and SFDC.
Experience establishing KPIs and reporting frameworks.
Exceptional communication, analytical, and mentoring skills, with a record of raising the standard for the function.
Successfully pass a comprehensive, fingerprint-based background check and comply with CJIS security requirements; obtain and maintain required security clearances.

Nice To Haves

MBA or advanced degree.
Understanding of public safety or mission-driven technology markets.

Responsibilities

Design and plan targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel.
Own the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.
Develop new demand generation approaches, frameworks, and best practices.
Use digital platforms to automate marketing activities, including webinars, and identify effective campaign points of interaction.
Use CRM systems, customer information, and marketing automation platforms such as Marketo and SFDC to create and deploy campaigns.
Partner with Sales, Product, and Customer Success on messaging, positioning, content strategy, go-to-market alignment, campaign optimization, product launches, and market expansion.
Lead creative development of campaign content and communications for demand generation and customer engagement.
Establish KPIs and reporting frameworks to measure campaign effectiveness, optimize ROI, and inform decisions.
Lead complex cross-departmental initiatives aligned with company goals and growth objectives.
Manage demand generation program spending and recommend investments that maximize ROI and scalability.
Create a rolling campaign calendar aligned with Sales leadership and Product pipeline goals.
Provide Sales with fully developed campaigns, including content, lists, decks, and enablement, to execute plans.
Represent the demand generation function in cross-departmental and external engagements and contribute to decisions shaping the function.
Mentor colleagues across Marketing and partner teams and promote learning and continuous improvement.
Comply with CJIS Security Policy requirements, pass a fingerprint-based background check, and obtain and maintain required security clearances.