Senior Demand Generation Manager

Optery, Inc.

23h•$150,000 - $170,000•Remote

About The Position

Optery is seeking a Senior Demand Generation Manager to grow demand for Optery for Business and expand its account-based marketing (ABM) efforts into an established program. This senior individual contributor role combines strategy with hands-on execution. The manager will build the ABM program alongside enterprise account executives, owning marketing programs and the planning, coordination, and measurement needed to support account prioritization, buying-committee engagement, qualified opportunity generation, and deal progression. The role also leads broader demand generation planning and integrated campaigns in close partnership with the Head of Marketing, Sales, RevOps, and the marketing team. Paid media and field marketing are handled by colleagues with whom the manager will partner. The position is based in the United States on Optery’s fully remote global team and requires regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones. The base salary is $150,000–$170,000 plus bonus. Benefits include health, dental, and vision insurance, a 401(k) program with employer match, and paid time off. Optery is an equal opportunity employer and does not discriminate on the listed protected or non-merit factors.

Requirements

10+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business.
Experience building or substantially expanding an ABM program from account selection and planning through execution and measurement.
Experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression.
Strong understanding of enterprise buying committees and complex sales cycles, including how to engage multiple stakeholders within an account.
Demonstrated success generating qualified pipeline in a sales-led environment, with examples of program contributions to opportunities and revenue.
Experience developing demand generation programs across multiple channels.
Ability to identify acquisition-funnel gaps and prioritize improvements based on likely business impact.
Strong analytical skills and ability to turn campaign, account, and CRM data into clear recommendations.
Clear writing and communication skills, including developing campaign copy and explaining results to leadership.
Hands-on experience with marketing automation and CRM platforms.
Experience launching programs in a growing company and working effectively across a small team.
Must be based in the United States and work regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones.

Nice To Haves

HubSpot experience is valuable.
Familiarity with Dreamdata or similar attribution tools is a plus.
Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers is especially relevant.
Cybersecurity experience is a plus.

Responsibilities

Build and expand the ABM program, including account selection, segmentation, campaign plans, success measures, and tailored programs for strategic accounts or groups of accounts with shared needs.
Work with enterprise account executives to develop shared account plans, map buying committees, identify engagement gaps, coordinate marketing activity with sales outreach, and conduct regular account reviews.
Create content, offers, and campaigns to engage stakeholders in target accounts, open opportunities with account executives, and address buyer questions throughout the sales cycle.
Lead demand generation planning aligned with B2B pipeline goals; identify priority audiences and develop programs that build awareness, capture interest, and convert it into sales conversations.
Lead planning, execution, and optimization of integrated campaigns across content, email, webinars, digital, events, and partner channels, coordinating with colleagues responsible for each channel.
Review the buyer journey from discovery and content engagement through demo or trial requests and sales conversations; work with Marketing, Sales, and RevOps to identify and address conversion gaps.
Use customer conversations, sales feedback, research, and campaign results to refine targeting and messaging; write campaign briefs and copy and guide content and offer development.
Work with RevOps to evaluate performance using HubSpot, Dreamdata, and buyer feedback; track account engagement, qualified opportunities, pipeline progression, revenue contribution, and program costs; communicate findings and recommendations.
Manage budgets and priorities, test approaches, assess results, and expand effective programs while making practical trade-offs based on team capacity and business goals.