Senior Demand Generation Manager

Fieldguide

3d•$150,000 - $175,000

About The Position

Fieldguide is seeking a Senior Demand Generation Manager to own the company's campaign demand engine. This role involves managing webinars, nurture tracks, email programs, and content distribution to build pipeline across all market segments. The ideal candidate will have a deep understanding of full-funnel marketing, hands-on experience with demand generation tactics, and a proven ability to leverage AI for increased output. This is a hands-on program owner position with significant responsibility and ownership of pipeline generation numbers.

Requirements

6+ years in B2B demand generation, campaign marketing, or lifecycle marketing with clear ownership of a pipeline number.
Experience at a scale where programs contribute meaningfully to quarterly pipeline targets in the eight figures.
Full-funnel thinking with the ability to articulate program stages, conversion rates, persona maps, and areas for improvement.
Deep, hands-on experience with webinars, nurture, and email marketing at scale.
Fluency in HubSpot or a comparable marketing automation platform, with the ability to build workflows independently.
A specific, demonstrable AI practice in campaign execution, with the ability to showcase workflows, inputs, and replaced tasks.
Comfort working in the seams between functions, proactively bringing in dependencies and handing off cleanly.
A high personal standard for quality, measuring work against category leaders.
B2B experience; professional services, accounting, audit, or fintech experience is a plus.
Not a fit for B2C experience.

Responsibilities

Own the webinar program, including thought leadership, product release, and sponsored webinars, covering content, production, promotion, registration, attendance conversion, and follow-up.
Build a repeatable operating rhythm for the webinar program.
Own nurture and lifecycle marketing, designing and implementing segmented nurture tracks based on practice area, persona, and funnel stage.
Instrument conversion before launch and analyze program performance honestly, discontinuing ineffective initiatives.
Own email campaigns for content launches, product announcements, and event promotion, ensuring each send has a clear hypothesis and metric.
Own content distribution and segmentation, ensuring content produced by brand and product marketing teams reaches the right audience in the right sequence.
Define target audiences and list strategy for content distribution.
Orchestrate with Account-Based Marketing (ABM) by partnering with the ABM lead to provide campaign air cover, a shared calendar, and necessary collateral for account-based plays.
Partner on the demand side of events (Catalyst, trade shows, field events) by driving the promotion, registration, and follow-up sequencing campaigns.
Report on campaign performance in weekly pipeline reviews, focusing on pipeline created and influenced by program against pace.
Build reporting and AI-assisted monitoring to proactively identify campaign performance issues.
Utilize AI to multiply output by automating the initial 80% of tasks and focusing on judgment and finalization.
Build agentic monitoring for campaign performance and share AI workflows to compound team leverage.