Senior Demand Generation Manager

SolarWinds • Austin, TX

1d

About The Position

SolarWinds is seeking a strategic, results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns that capture demand for its Observability business. The role owns campaign planning, program execution, and performance reporting for mid-to-bottom-funnel campaigns aimed at generating net-new customer acquisition pipeline and revenue. The successful candidate connects go-to-market strategy with execution, understands how buyers move through the purchasing journey, and translates audience insight into effective demand programs that produce sales-ready leads. The role requires strong judgment, initiative, collaboration, accountability, and a growth and experimentation mindset.

Requirements

• At least 7 years of B2B marketing experience focused on demand generation and integrated campaigns, ideally in SaaS or enterprise technology.
• A proven track record of driving measurable pipeline and revenue for new business.
• Experience executing campaigns across channels including paid advertising, email, web, social, chatbots, and events.
• Understanding of how to build AI skills versus AI agents and create and map complex workflows and automation for demand generation programs.
• Advanced proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.
• Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
• Data-driven approach: track relevant metrics, optimize with data, and clearly connect programs to pipeline outcomes.
• Ability to collaborate across product, sales, partners, and regional teams, and communicate proactively.
• Ability to measure and optimize campaign performance, launch quickly, and iterate based on data.
• Ownership, accountability, initiative, strong organization, attention to detail, and ability to manage multiple programs in a fast-paced environment.

Responsibilities

• Translate go-to-market strategy and product priorities into demand generation strategies that generate qualified new-business pipeline for SolarWinds Observability.
• Own mid-to-bottom-funnel campaign strategies, from consideration through conversion.
• Support sales-ready lead generation through coordinated retargeting across conversion paths such as free-trial activations, interactive demos, and quotes.
• Develop and manage AI agents, skills, and autonomous workflows to support targeting, multi-channel orchestration, personalization, and bottom-of-funnel conversion.
• Work with SDRs to coordinate lead follow-up and support healthy conversion from routed lead to sales opportunity.
• Develop a demand-capture testing roadmap with the CRO team, including benchmarks and conversion targets.
• Apply knowledge of how CIOs and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
• Partner with Product Marketing to develop campaign materials that resonate with IT decision-makers and reflect market dynamics.
• Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
• Use performance data to identify effective approaches, flag issues early, and recommend optimizations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed