Senior Demand Generation Manager

Versaterm

15h

About The Position

The Senior Demand Generation Manager drives sustainable long-term pipeline growth and market engagement across Versaterm’s portfolio of public safety solutions. The role leads high-complexity, cross-departmental initiatives through expertise and influence, with deep functional and technical mastery of demand generation. It represents Marketing in cross-departmental and external engagements, contributes to decisions shaping the function, mentors colleagues, and champions Versaterm’s values. The position owns demand generation strategy and execution, develops targeted go-to-market programs, and collaborates with Sales, Product, and Customer Success on messaging, positioning, content, launches, and market expansion. It uses CRM, marketing automation, and analytics platforms to run campaigns, measure effectiveness, and improve qualified pipeline and revenue growth. The role also manages program spend and plans campaigns aligned with Sales and Product goals. Employment requires compliance with the FBI’s Criminal Justice Information Services (CJIS) Security Policy, including successfully passing a comprehensive fingerprint-based background check. Additional customer security verification may apply, and obtaining and maintaining required security clearances is a condition of employment. Compensation includes a starting salary determined by candidate and business factors, comprehensive benefits, and possible variable compensation for eligible roles, such as incentive plans or discretionary performance bonuses. Versaterm uses AI-enabled tools to support some recruitment activities, while people make all hiring and employment decisions. The company is an equal opportunity employer and offers accommodations throughout recruitment.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10+ years of experience in B2B marketing, with deep expertise in demand generation.
Proven success building and scaling demand generation programs in a high-growth SaaS environment.
Ability to lead cross-functional initiatives and influence at all levels without direct authority.
Deep mastery of marketing automation, CRM, and analytics platforms, such as Marketo and SFDC, including experience establishing KPIs and reporting frameworks.
Exceptional communication, analytical, and mentoring skills, with a record of raising the standard for the function.
Successful completion of a comprehensive, fingerprint-based background check and compliance with applicable CJIS and security-clearance requirements.

Nice To Haves

MBA or advanced degree.
Understanding of public safety or mission-driven technology markets.

Responsibilities

Design and plan targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel.
Own the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.
Define and develop demand generation approaches, frameworks, and best practices that raise the standard across the function.
Use digital platforms to automate marketing activities, including webinars, and determine effective points of interaction for campaigns.
Use CRM systems, customer information, and marketing automation platforms such as Marketo and SFDC to create and deploy campaigns.
Partner with Sales, Product, and Customer Success on messaging, positioning, and content strategy; align go-to-market activity, optimize campaign performance, and support product launches and market expansion.
Lead creative development of campaign content and communications and establish KPIs and reporting frameworks to measure effectiveness, optimize ROI, and inform decisions.
Lead high-complexity, cross-departmental initiatives aligned with company goals and growth objectives.
Manage demand generation program spend and recommend investments that maximize ROI and scalability.
Create a rolling campaign calendar aligned with Sales leadership and Product pipeline goals.
Deliver campaigns fully developed with content, lists, decks, and enablement for the Sales team to execute.
Represent the demand generation function in cross-departmental and external engagements and contribute to decisions shaping the area.
Mentor colleagues across Marketing and partner teams and promote learning and continuous improvement.
Comply with CJIS Security Policy requirements, pass the required fingerprint-based background check, and obtain and maintain required security clearances.