Senior Manager, Demand Generation
About The Position
Layer Health is hiring its first dedicated demand generation leader to own, refine, and scale the demand-generation engine at a Series A company preparing for its next stage of growth. The role turns marketing infrastructure into pipeline by designing and running integrated campaigns for a defined list of several hundred U.S. health systems, building nurture and account-based marketing programs, and partnering closely with Sales on handoffs, service-level agreements, and pipeline reporting. It is a hands-on builder role that combines strategy with direct execution. The Senior Manager will own demand-generation planning and campaign execution across the company’s quality- and clinical-focused solutions; account-based marketing; marketing operations and measurement; marketing-to-sales alignment; demand programs for conferences and events; and demand-generation vendors and tooling. The role includes administering HubSpot and maintaining its connection to Salesforce, as well as developing campaign, engagement, and pipeline reporting and evolving attribution as the program matures. Layer Health, founded in 2023 by machine-learning researchers from MIT and Harvard Medical School, is building an AI platform to synthesize information from medical records and reduce friction in healthcare. Its first product accelerates clinical registry abstraction for health systems in areas including surgery, cardiology, and oncology.
Requirements
- 6–10 years of experience in B2B demand generation.
- At least 3 years running integrated, account-based programs.
- Experience with long, committee-driven enterprise sales cycles.
- Deep hands-on fluency in HubSpot, including marketing automation, workflows, and reporting.
- Strong working knowledge of Salesforce campaigns, lead routing, and attribution.
- Experience building or substantially rebuilding a marketing-to-sales handoff.
- Ability and willingness to serve as the marketing operations administrator.
- Proven ownership of paid media on platforms such as LinkedIn and Google, including audience strategy, creative testing, and budget management against pipeline targets.
- Ability to write persona-specific copy within defined positioning and messaging guidelines, and to identify when claims need supporting sources.
- A hands-on, builder-oriented approach and comfort working at startup pace.
- Analytical judgment and honesty with data, including distinguishing proven results from projections.
- Strong partnership skills with Sales and a view of pipeline as a shared number.
Nice To Haves
- Healthcare or health IT experience selling into hospitals and health systems is strongly preferred.
Responsibilities
- Own the demand-generation plan and campaign calendar across the portfolio of quality- and clinical-focused solutions.
- Design and run persona-based campaigns for health-system buying committees, including audience builds, messaging variants, and email sequences.
- Own paid-media strategy and execution on channels such as LinkedIn and Google, evaluate performance, and make scaling and budget reallocation decisions.
- Build nurture infrastructure and email programs that move accounts from awareness to sales-ready.
- Work with the content marketing team to distribute existing content across channels and develop ideas for new content supporting campaign strategy.
- Own the end-to-end ABM program, including the ICP and tiering framework, target-account list hygiene, account-level engagement tracking, and campaign execution at scale.
- Maintain account tagging across HubSpot and Salesforce and keep the target-account list current for campaigns, events, and Sales.
- Lead ABM platform evaluation and selection if a dedicated tool is warranted.
- Take marketing operations in-house, including workflow and property changes, list management, form updates, campaign setup and cleanup, user provisioning, and integration monitoring.
- Own HubSpot as the marketing system of record, including workflows, forms, progressive profiling, lists, lifecycle automation, and compliance workflows.
- Partner with Sales to maintain reliable and current bidirectional synchronization, lead-to-account matching, routing, and Salesforce Campaign setup.
- Maintain UTM and campaign taxonomy standards and enforce them across channels, events, and webinars.
- Own campaign and pipeline reporting, including marketing-sourced and marketing-influenced pipeline, account-level engagement dashboards, and channel performance; evolve attribution from last-touch toward multi-touch as the program matures.
- Own the marketing-to-sales handoff, including MQL definition, lead scoring and prioritization, SLAs, and reporting on marketing’s pipeline contribution.
- Run regular reviews with Sales and Customer Success to assess account engagement, agree on plays for priority accounts, and review conversion feedback.
- Build pre-event, at-event, and post-event campaign motions for conferences, including mapping target accounts against attendee lists and planning follow-up sequences.
- Manage demand-generation and marketing-operations contractors and vendors, and own the roadmap for enrichment, intent, and AI-assisted tooling.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
