Senior Manager, Demand Generation

Garner Health•New York City, NY

About The Position

Garner is on a mission to transform the U.S. healthcare system by partnering with employers to redesign how healthcare works. They apply proprietary clinical metrics to a large patient dataset to identify top-performing doctors and use incentives to guide members to the best care, resulting in better health outcomes and lower costs. In five years, Garner has helped millions access higher-quality care and saved $1 billion in healthcare costs. The company has recently raised Series E funding and has doubled in size for five consecutive years. This role offers an opportunity to solve a significant national problem using AI to scale impact. About the role: We are looking for a Senior Manager, Demand Generation to join our team and scale the channel that connects Garner to mid-size employers. Reporting directly to the VP of Demand Generation, you will own the campaigns, programs, and qualified pipeline behind our health insurance broker audience. Brokers and benefits advisors are the trusted advisors to U.S. employers, shaping benefits strategy and deciding what gets recommended, so your work is to earn their attention at scale and give them a reason to bring Garner to their clients. You will work closely with our Sales, BDR, Product Marketing, and Events teams to turn broker relationships into qualified pipeline.

Requirements

6+ years of B2B demand generation, growth, or integrated marketing experience, with direct accountability for a pipeline number
A track record of building and scaling multi-channel campaigns and demand generation programs
Experience marketing complex products to a sophisticated buyer
Strong command of funnel mechanics, including attribution, conversion rates, cost per acquisition, and pipeline-to-spend
Fluency applying AI to build scalable marketing systems and programs
A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

Nice To Haves

Channel partner or partner marketing experience is a strong plus
Relevant experience in a fast-paced or high-growth environment is a strong plus

Responsibilities

Design and launch multi-channel campaigns for one of our primary audiences, health insurance brokers, and own the qualified pipeline they generate
Build the quarterly plan: campaign strategy, broker segmentation, offers, and messaging
Partner with our channel owners across paid, organic, web, and digital to take campaigns from brief to readout
Build the broker lifecycle from first touch through activation and retention
Partner with Sales and BDR teams to design highly effective campaigns and ensure smooth handoff of qualified leads
Measure channel and campaign performance and recommend where to invest next
Bring an AI-enabled approach to every core function to build scalable marketing systems