Senior Demand Generation Manager

Versaterm•Mesa, AZ

About The Position

The Senior Demand Generation Manager drives sustainable, long-term pipeline growth and market engagement across Versaterm’s portfolio of public safety solutions. The role leads complex, cross-departmental initiatives through expertise and influence, applies deep functional and technical mastery of demand generation, represents Marketing in internal and external engagements, contributes to decisions shaping the function, mentors colleagues, and champions Versaterm’s values. The position owns the strategy and execution of demand generation programs that generate qualified pipeline and revenue growth. It develops targeted go-to-market programs, campaign approaches, frameworks, and best practices; uses digital platforms, CRM, and marketing automation to build and nurture leads; and partners with Sales, Product, and Customer Success on messaging, positioning, content, launches, and market expansion. The manager establishes KPIs and reporting frameworks, manages program spending and investment recommendations, and maintains a campaign calendar aligned with Sales and Product goals. Campaigns should provide Sales with the content, lists, decks, and enablement needed to execute effectively. Versaterm is a high-growth, private-equity-backed SaaS company that builds an integrated platform for public safety agencies. The company describes AI as central to its product direction and embeds intelligence into customer workflows. Employment is conditional on meeting and maintaining applicable security requirements, including a comprehensive fingerprint-based background check under the FBI CJIS Security Policy; customer contracts may require additional verification. Compensation includes a starting salary determined by factors such as skills, experience, education, training, internal equity, market data, and business needs. The company also offers a comprehensive benefits package, and some roles may be eligible for variable compensation, including incentive plans or discretionary performance bonuses.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10 or more years of experience in B2B marketing, with deep, recognized expertise in demand generation.
Proven success building and scaling demand generation programs in a high-growth SaaS environment.
Ability to lead cross-functional initiatives and influence at all organizational levels without direct authority.
Deep mastery of marketing automation, CRM, and analytics platforms, such as Marketo and SFDC.
Experience establishing KPIs and reporting frameworks.
Strong communication, analytical, and mentoring skills, with a record of raising the standard for the function.
Successfully pass and maintain security requirements, including a comprehensive fingerprint-based background check under the FBI CJIS Security Policy; additional verification may be required by specific customer contracts.

Nice To Haves

MBA or other advanced degree.
Understanding of public safety or mission-driven technology markets.

Responsibilities

Design and plan targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel.
Own the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.
Develop new demand generation approaches, frameworks, and best practices.
Use digital platforms to automate marketing activities, including webinars, and determine effective campaign interaction points.
Use CRM systems, customer information, and marketing automation platforms such as Marketo and SFDC to create and deploy campaigns.
Partner with Sales, Product, and Customer Success on messaging, positioning, and content strategy; align go-to-market activity; optimize campaign performance; and support product launches and market expansion.
Drive creative development of content and communications for demand generation campaigns and customer engagement.
Establish KPIs and reporting frameworks to measure campaign effectiveness, optimize ROI, and inform decisions.
Lead complex cross-departmental initiatives and align execution with company goals and growth objectives.
Manage demand generation program spending and recommend investments that maximize ROI and scalability.
Create a rolling campaign calendar aligned with Sales leadership and Product pipeline goals.
Deliver campaigns fully developed with content, lists, decks, and enablement for the Sales team.
Represent the demand generation function in cross-departmental and external engagements and contribute to decisions shaping the function.
Mentor colleagues across Marketing and partner teams, fostering learning and continuous improvement.