Senior Demand Generation Marketer
About The Position
TLDR is hiring a senior individual contributor to own and scale its demand generation engine. The role owns inbound and marketing-sourced pipeline goals, along with campaigns that turn TLDR’s audience into revenue. The marketer will expand audience reach and channels, build a scalable demand generation motion, and experiment beyond the typical B2B playbook. This role reports to the VP of Marketing. The position combines integrated campaign planning with hands-on channel execution, including paid marketing, HubSpot nurture programs, email, and funnel conversion. The marketer will partner with Product Marketing, Content, Sales, and GTM Engineering, bringing campaigns to market, analyzing results, and contributing to account- and vertical-based go-to-market efforts. The role also includes exploring product-led and self-serve entry points that leverage TLDR’s subscriber base. TLDR is a bootstrapped, profitable company with a 31-person full-time team and more than 8 million newsletter subscribers. The position is remote across the United States and Canada.
Requirements
- At least 6 years of experience in B2B demand generation.
- Experience owning a pipeline or revenue number.
- Hands-on experience running integrated campaigns across paid, email, web, and content.
- Experience conducting attribution and funnel analysis.
- Understanding of email as a demand generation channel, including experience building, testing, and optimizing nurture and lifecycle programs.
- Ability to work closely with Sales and think in terms of accounts and verticals.
- Ability to work closely with a GTM Engineering team to run programs using its infrastructure.
Nice To Haves
- Experience in media or advertising sales.
- Experience with product-led or self-serve motions.
- Experience selling to marketers.
Responsibilities
- Own inbound and marketing-sourced pipeline goals end to end, with the aim of exceeding them each quarter.
- Operate and scale paid marketing, HubSpot nurtures, the email calendar, and funnel conversion; test, optimize, and report on performance.
- Plan and execute integrated campaigns end to end, including webinars, gifting, and account playbooks, in partnership with Product Marketing and Content.
- Partner with Sales on accounts and verticals, influencing campaign strategy for each vertical and finding ways for marketing to support outbound.
- Develop new channels and audience entry points, including product-led and self-serve motions that leverage TLDR’s subscriber base.
- Conduct attribution and funnel analysis to understand campaign performance.
Benefits
- Flexible PTO and holidays.
- Biannual team offsites.
- Comprehensive medical, dental, and vision benefits, including a 100% paid option.
- Empower 401(k) plan.
- Paid parental leave.
- Home office stipend.
- Learning and development stipend, including support for AI tools.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
