Senior Paid Social Analyst
About The Position
Apex Service Partners is hiring its first dedicated paid social professional to build and lead the company’s paid social program across Meta and YouTube. The role supports a growing portfolio of HVAC and plumbing brands nationwide, with a focus on campaigns that build awareness and generate leads for booked service calls. The Senior Paid Social Analyst reports to the PPC Manager for the West/Gulf region and works closely with the Head of Paid Digital and cross-functional teams. The position also helps establish account setup processes and onboards newly acquired businesses. This position is four days onsite in the Las Colinas area of Irving, Texas, with Wednesdays remote. The posted annual pay range is $90,000–$110,000.
Requirements
- Bachelor’s degree in marketing, advertising, business, analytics, or a related field.
- 5–8+ years of experience in paid social advertising, including hands-on management of Meta campaigns.
- Working knowledge of YouTube advertising and video campaign performance.
- Strong understanding of Meta Business Manager, Ads Manager, the Meta Pixel, and the Conversions API.
- Strong analytical skills, a data-driven mindset, and advanced proficiency in Excel.
- Ability to manage multiple accounts and priorities in a fast-paced environment.
- Excellent communication skills and ability to present findings to non-technical stakeholders.
Nice To Haves
- Agency experience managing paid social for multiple clients or brands.
- Experience with Google Ads, including YouTube campaigns built in Google Ads.
- Experience building landing pages in Unbounce or similar tools.
- Experience with ServiceTitan or other field service CRMs.
- Meta Certified Media Buying Professional certification or similar platform certification.
- Familiarity with Google Tag Manager.
- Familiarity with Claude or ChatGPT.
Responsibilities
- Plan, launch, and optimize Meta and YouTube paid social campaigns to drive awareness and generate leads for booked service calls.
- Coordinate Meta Business Manager setup, ad account and Page access, and permissions for each brand; onboard acquisitions and troubleshoot access issues.
- Partner with analytics and CRM teams to implement and maintain the Meta Pixel, Conversions API, and YouTube conversion tracking.
- Build attribution models connecting campaign activity to booked jobs and revenue.
- Manage budget allocation, bidding strategies, and audience targeting, including custom and lookalike audiences built from customer data.
- Build and manage YouTube video campaigns within Google Ads, coordinating account structure and budget with the PPC team.
- Monitor performance metrics, provide clear reporting to brand operators and marketing managers, and turn data into actionable recommendations.
- Design and run creative, audience, and placement tests to improve cost per lead and return on ad spend.
- Collaborate with PPC, SEO, creative, and technical teams to coordinate campaign execution across channels.
- Coordinate landing page needs for paid social campaigns, including Unbounce builds where applicable.
- Stay current on platform updates, privacy changes, and paid social best practices, and share learnings with the team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
