Senior Associate, Paid Social
About The Position
The Senior Associate, Paid Social provides tactical paid social recommendations and manages client campaigns with some oversight from senior team members. This role plans, executes, optimizes, and reports on paid social efforts, with primary experience in Facebook and Instagram and potential work across platforms such as X, Pinterest, LinkedIn, Snapchat, TikTok, and Reddit. The Senior Associate owns day-to-day campaign management, trafficking, monitoring, and optimization to meet client KPIs, while staying current on social platforms, trends, and industry developments. The role also helps train and mentor junior team members. The position includes oversight of routine budget pacing, complex data fees, and billing administration. Omnicom’s policy requires employees to work in the office a minimum of three days per week, subject to local law and possible additional in-office requirements from the agency or manager.
Requirements
- Proficiency in Microsoft Office applications, including Excel, Outlook, PowerPoint, and Word.
- Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and at least one other platform, such as X, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn.
- Thorough knowledge of social platform capabilities and how to set up campaigns with differing objectives.
- Comfort working closely with peers and internal teams in person and via email, phone, and video.
- Strong organizational skills and ability to multitask in a fast-paced environment.
- Ability to prepare presentations and share them with internal stakeholders.
Nice To Haves
- One to two years of experience in a role where paid social media management was a core responsibility.
- Interest and passion for social media and advertising.
Responsibilities
- Provide tactical details and strategic input for paid social media recommendations.
- Independently execute and optimize comprehensive paid social campaigns within platforms.
- Traffic campaigns; monitor creative requests and specifications; perform quality assurance; adhere to timelines and paid social best practices.
- Monitor campaign performance against KPIs and budget parameters, and recommend optimizations based on data and trends.
- Collaborate on routine campaign performance reports, provide observations, and recommend tests internally and with clients.
- Present recommendations and report results with thoughtful next steps and actions.
- Communicate with internal and external partners and maintain professional, collaborative relationships.
- Stay current on partner offerings, platform enhancements, and industry updates, and make applicable client recommendations.
- Attend internal and external trainings and complete required social platform certifications as needed.
- Help train and mentor Associates and other junior team members.
- Oversee routine budget pacing, more complex data fees, and billing administration.
Benefits
- Medical coverage
- Dental coverage
- 401(k) plans
- Flexible spending
- Life insurance
- Disability coverage
- Employee discount program
- Employee stock purchase program
- Paid family benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
