Senior Associate, Paid Social
About The Position
We are looking for a superstar to begin their career in Social Marketing. This role is for a solution-seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great. The culture at this agency is built on the spirit of its people, valuing tireless optimists, happy warriors, and fearless collaborators who bring contagious energy. As a Social Senior Associate, you will be responsible for conducting testing, planning budgets and flighting, developing insights and actions that demonstrate a thorough understanding of client goals, conducting report analyses, developing projections/proposals, understanding and troubleshooting the tracking process, proactively bringing new ideas to improve performance, identifying and implementing advanced optimization tactics, and leveraging advanced Excel and campaign management tool skills. This position offers growth opportunities within the Digital Activation team, working closely with a Supervisor to learn advanced methods of data analysis and bid management. You will have opportunities to contribute ideas to the planning process and help guide campaign direction. You will collaborate with leading brands and have access to resources like customized training from Facebook, Twitter, and TikTok, as well as industry research updates. The agency also offers the ability to switch disciplines if Social Marketing is not the desired path.
Requirements
- Bachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience
- 1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns
- Be a proactive self-starter
- Be a team player and committed to training
- Possess a desire to work for a fast-paced, results-based company
- Have strong program management and organizational skills being able to manage multiple projects at once
- Be confident in analyzing and acting on marketing data
Nice To Haves
- The beginnings of leadership skills
Responsibilities
- Conduct testing
- Plan budgets and flighting
- Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives
- Conduct report analyses
- Develop projections/proposals and understand the tools used to build them
- Understand, implement, and troubleshoot the tracking process
- Proactively bring new ideas for the account to improve performance
- Identify and implement advanced optimization tactics
- Leverage advanced Excel and campaign management tool skills
- Operate fairly autonomously to effectively meet client goals and expectations day-to-day
- Develop and implement basic tactical strategies
- Define goals, define timelines, and manage to them
- Problem-solve, and plan for contingencies across brand awareness, consideration and conversion campaigns
- Train, mentor and help onboard more junior team members
- Challenge existing processes
- Help bring new ideas to quarterly planning sessions
- Be a self-driven learner and solutions-oriented team member
- Effectively convey insights to the client
- Tie what’s happening in the accounts to the client’s business
- Build relationships with clients and partners such as engines or networks
- Adjust communication style based on the audience
- Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews
- Organize ideas and concepts through tools such as PowerPoint
Benefits
- Customized training from Facebook, Twitter and TikTok
- Regular updates on industry research and best practices
- Ability to switch disciplines
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
