Senior Strategist, Paid Social

Code3•Bradford, IN

12h•$88,000 - $98,000•Remote

About The Position

Code3 is an integrated marketing agency that helps businesses grow through digital marketing. We are looking for a Senior Paid Social Strategist to lead strategy for clients across platforms like Meta, TikTok, Pinterest, and YouTube. This role involves developing full-funnel media strategies, identifying testing opportunities, guiding creative direction, and translating data into business recommendations. The ideal candidate will have a blend of analytical thinking, creative curiosity, and commercial acumen. As a senior member, you will also mentor junior strategists and contribute to team development. The preferred time zone for this role is Eastern Time.

Requirements

4+ years of experience managing paid social campaigns, including hands-on buying within platform UIs
Experience developing full funnel media strategies for eCommerce or consumer brands, balancing awareness, consideration, and conversion objectives while still achieving business goals
Deep expertise across at least four major paid social platforms (Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat, LinkedIn, etc.)
Strong understanding of creative best practices and a demonstrated ability to use performance data to inform creative strategy and testing
Awareness of consumer, retail, and cultural trends, with the ability to identify timely opportunities for brands to participate authentically
Strong analytical skills with the ability to synthesize complex data into clear business recommendations
Excellent presentation and client communication skills
Advanced Excel skills (pivot tables required)

Nice To Haves

Digital marketing certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are a plus

Responsibilities

Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting.
Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior.
Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes.
Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data.
Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways.
Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities.
Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice.
Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries.
Mentor junior team members and help elevate strategic thinking and execution across the team.