Paid Social Strategist (Mobile / App)

Tinuiti•Remote -NY, NY

6d•Remote

About The Position

Tinuiti is seeking a Paid Social Strategist to plan and improve full‑funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. The role involves using data and creative learnings to make clear decisions, test winning ideas, and scale them. The strategist will leverage automation and Bliss Point insights to optimize spend, minimize waste, and collaborate closely with Creative, Analytics, Product/Bliss Point, and Client Leadership teams. They will also be responsible for turning best practices into repeatable playbooks.

Requirements

5+ years managing Paid Social across Meta and TikTok
Experience with Pinterest, Snapchat, or Reddit is a plus.
Hands‑on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
Comfortable with GA4 and platform analytics
Can effectively design tests and connect media to revenue, CAC, and LTV.
Senior stakeholder-ready storytelling
Influence across functions
Client-facing presence

Nice To Haves

Experience with Pinterest, Snapchat, or Reddit

Responsibilities

Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
Teach clients and teammates, and document what works so others can reuse it.
Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
Test small, prove value, then scale.
Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).
Help your Pod adopt better ways of working.

Benefits

Unlimited PTO
20 paid holidays
Fully remote environment
Flexibility to take the time you need, when you need it
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Match up to 4% of your contributions at 100% for retirement
Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
Thankful giving, Equity
Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning, mentorship program, leadership and management development programs and resources