Social Strategist

Procter & Gamble•Cincinnati, OH

1d•$110,000 - $165,300•Onsite

About The Position

COHO (Content House) is growing its internal agency and production studio within the Personal Care division at P&G. COHO is seeking a Social Strategist to translate cultural trends, audience insights, and brand opportunities into social-first ideas for its portfolio of brands, with a primary focus on Old Spice. The role requires a strategic thinker with a maker's mindset who understands current social media platforms like TikTok and Instagram Reels, audience engagement, and how brands can meaningfully participate. This position involves identifying emerging behaviors, connecting them to brand goals, and helping bring ideas to life through various content development methods, including AI explorations, shoots, and creator collaborations. The Social Strategist will work closely with the Strategy Director and COHO's creative and production teams to bridge big-picture brand thinking with the demands of social media.

Requirements

Relevant experience in social strategy, social content development, creator marketing, or a related agency, brand, studio, or creator-led role.
Portfolio or work examples demonstrating the ability to turn cultural observations and audience insights into social-first brand ideas.
Strong working knowledge of TikTok and Instagram Reels, including platform-native formats and audience behaviors.
Experience creating lightweight content, with basic mobile shooting and editing skills.
Understanding of foundational brand strategy, communication objectives, and social performance metrics.
Basic familiarity with social listening tools, native platform analytics, and influencer marketing.
Experience using AI tools for ideation, prototyping, or content workflows.
Strong writing, collaboration, presentation, and organizational skills.
Based in Cincinnati or willing to relocate.

Nice To Haves

Experience with live content, reactive social, small in-house shoots, or e-content is a strong plus.

Responsibilities

Stay immersed in TikTok, Instagram Reels, creator communities, and cultural conversations to identify emerging opportunities for Old Spice.
Understand the humor, behaviors, motivations, and audience tensions behind trends, not just the formats.
Connect cultural signals to brand priorities, product benefits, audience insights, and communication objectives.
Develop concise creative briefs and creative springboards that explain the opportunity, why it matters, and how Old Spice can show up.
Identify where the brand should participate, where it can lead, and when it should sit a trend out.
Balance timely activations with longer-term opportunities to build the brand’s social voice, relevance, and recurring content formats.
Develop ideas built for TikTok and Instagram Reels from the start.
Translate opportunities into hooks, scripts, rough storyboards, reference edits, and actionable content concepts.
Partner with creative and production teams on lightweight shoots, quick-turn activations, and social content produced in-house.
Be comfortable capturing footage, making a rough edit, or building a prototype to demonstrate an idea.
Bring entertaining, platform-native thinking to product storytelling and e-content.
Use approved AI tools to accelerate ideation, explore creative directions, and develop quick-turn mockups and content tests.
Help identify and brief creators whose style, audience, and credibility fit the brand opportunity.
Support live and real-time content opportunities, helping turn timely moments into engaging social work.
Use platform analytics, basic social listening, comment analysis, and competitive observation to understand audience interests and content performance.
Help establish clear content objectives and relevant measures of success, including watch time, engagement, sharing, and traffic.
Translate results into practical recommendations on what to repeat, refine, test, or stop.
Bring proactive, actionable recommendations to the Strategy Director and brand teams.
Collaborate with brand, creative, production, and review partners to move quickly while respecting brand standards and platform guidelines.
Build a shared bank of cultural observations, creator references, content formats, and learnings to strengthen future work.