Social Strategist

Procter & Gamble • Cincinnati, OH

21h • $110,000 - $165,300 • Onsite

About The Position

COHO (Content House) is growing its internal agency & production studio within the Personal Care division at P&G. COHO is seeking a Social Strategist to translate cultural trends, audience insights, and brand opportunities into social-first ideas for its portfolio of brands, with a particular focus on Old Spice. The role requires a strategic thinker with a maker's mindset who understands current social media platforms like TikTok and Instagram Reels, audience engagement, and how brands can participate meaningfully. This position involves identifying larger brand opportunities within fast-moving cultural moments and developing simple, compelling ways to activate them. The ideal candidate will possess cultural fluency to spot emerging behaviors, strategic judgment to connect these behaviors to brand and communication goals, and hands-on resourcefulness to help bring ideas to life. Responsibilities include developing work that feels native to social feeds, collaborating with strategy directors and creative/production teams, and bridging big-picture brand thinking with the speed, specificity, and experimentation required for social media.

Requirements

• Relevant experience in social strategy, social content development, creator marketing, or a related agency, brand, studio, or creator-led role.
• Portfolio or work examples demonstrating the ability to turn cultural observations and audience insights into social-first brand ideas.
• Strong working knowledge of TikTok and Instagram Reels, including platform-native formats and audience behaviors.
• Experience creating lightweight content, with basic mobile shooting and editing skills.
• Understanding of foundational brand strategy, communication objectives, and social performance metrics.
• Basic familiarity with social listening tools, native platform analytics, and influencer marketing.
• Experience using AI tools for ideation, prototyping, or content workflows.
• Strong writing, collaboration, presentation, and organizational skills.
• Based in Cincinnati or willing to relocate.

Nice To Haves

• Experience with live content, reactive social, small in-house shoots, or e-content is a strong plus.

Responsibilities

• Stay immersed in TikTok, Instagram Reels, creator communities, and cultural conversations to identify emerging opportunities for Old Spice.
• Understand the humor, behaviors, motivations, and audience tensions behind trends, not just the formats themselves.
• Connect cultural signals to brand priorities, product benefits, audience insights, and communication objectives.
• Develop concise creative briefs and creative springboards that explain the opportunity, why it matters, and how Old Spice can show up.
• Identify where the brand should participate, where it can lead, and when it should sit a trend out.
• Balance timely activations with longer-term opportunities to build the brand’s social voice, relevance, and recurring content formats.
• Develop ideas built for TikTok and Instagram Reels from the start, rather than adapting traditional advertising for social.
• Translate opportunities into hooks, scripts, rough storyboards, reference edits, and actionable content concepts.
• Partner with creative and production teams on lightweight shoots, quick-turn activations, and social content produced in-house.
• Be comfortable capturing footage, making a rough edit, or building a prototype to demonstrate an idea.
• Bring entertaining, platform-native thinking to product storytelling and e-content.
• Use approved AI tools to accelerate ideation, explore creative directions, and develop quick-turn mockups and content tests.
• Help identify and brief creators whose style, audience, and credibility fit the brand opportunity.
• Support live and real-time content opportunities, helping turn timely moments into engaging social work.
• Use platform analytics, basic social listening, comment analysis, and competitive observation to understand audience interests and content performance.
• Help establish clear content objectives and relevant measures of success, including watch time, engagement, sharing, and traffic.
• Translate results into practical recommendations on what to repeat, refine, test, or stop.
• Bring proactive, actionable recommendations to the Strategy Director and brand teams, not just trend reports or interesting links.
• Collaborate with brand, creative, production, and review partners to move quickly while respecting brand standards and platform guidelines.
• Build a shared bank of cultural observations, creator references, content formats, and learnings to strengthen future work.

Benefits

• High-Impact Work: Help shape how Old Spice participates in culture through relevant, entertaining social content.
• Ideas That Get Made: Work alongside creative and production talent who can help turn a timely opportunity into tangible work.
• Room to Experiment: Explore emerging formats, creator partnerships, lightweight shoots, and AI-assisted content development.
• Strategic Mentorship: Partner with the Strategy Director to sharpen your brand thinking, creative briefing, and strategic storytelling.
• Hands-On Opportunity: Help make the content…not just recommend it.
• A Continuous Learning Loop: See how audiences respond and use those insights to make the next idea stronger.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed