Paid Social Strategist

829 Studios•Boston, MA
•$70,000 - $80,000•Remote

About The Position

The Paid Social Strategist is a mid-level role in 829 Studios’ Paid Media department. The role applies knowledge of pay-per-click advertising and campaign management to a portfolio of clients, coordinating with colleagues across marketing disciplines to support campaign and client success. The strategist manages multiple digital advertising campaigns for medium-to-enterprise-sized businesses, monitors campaign effectiveness against client goals, conversions, and events, and advises clients on using digital advertising to accomplish their business goals. The position also involves regular client communication, preparing deliverables from project kickoff documents through ongoing reporting, and serving as a technical resource to other departments. The role may be performed remotely from eligible states or at the company’s Boston office. The salary range is $70,000–$80,000. Compensation is based on experience, demonstrated skills, and market conditions.

Requirements

  • A minimum of 3–5 years managing paid advertising programs.
  • Thorough understanding of paid social advertising tools such as Meta and LinkedIn.
  • Proficiency in Google Sheets, Google Slides, and Google Docs.
  • Deep understanding of analytics tools such as Google Analytics, HubSpot Analytics, or similar.
  • Ability to use AI-powered tools and automation in daily work to accelerate research, insights, and optimization, and streamline cross-platform reporting.
  • Familiarity with WordPress or a similar content management system.
  • Understanding of landing page best practices and optimization techniques.
  • Experience with project management tools such as ClickUp, Asana, or Monday.com.
  • Experience with pixel implementation and conversion tracking through Google Tag Manager or other means.
  • Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
  • Excellent written and verbal communication and presentation skills.
  • Exceptional time management and organizational skills.
  • Ability to work independently and in a team-oriented environment.
  • Experience managing multiple projects and paid advertising campaigns simultaneously.

Nice To Haves

  • Certifications in Meta Ads, Google Ads, or similar.
  • Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
  • Experience with Google Ads and/or Microsoft Ads.

Responsibilities

  • Strategize, develop, and maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise-sized businesses.
  • Monitor campaign effectiveness in relation to client goals, conversions, and events.
  • Provide clients with regular updates on the status of their digital initiatives.
  • Prepare client deliverables, including project kickoff documents and rolling reports.
  • Advise clients on how to accomplish their business goals through digital advertising.
  • Serve as a technical resource to other departments.

Benefits

  • Generous paid vacation benefits that increase each year of employment, 14 company holidays, and Summer Fridays from Memorial Day through Labor Day.
  • 401(k) plan with a 4% Safe Harbor employer match after one year of employment, plus financial literacy services through the retirement provider.
  • No-cost life insurance coverage.
  • Short-term disability coverage.
  • Choice of competitive healthcare plans, with 80% employer coverage for medical and dental premiums and 100% employer coverage for vision.
  • Option to participate in a flexible spending account (FSA).
  • Commuter benefits using pre-tax funds for transportation expenses.
  • Continuing education through monthly team-led webinars, cohort-based learning, digital course platforms, and funding opportunities for national conferences and events.
  • Remote work option from eligible states or work from the Boston office.
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