Paid Search Strategist

Tinuiti•New York, NY

1d•$90,000 - $115,000•Hybrid

About The Position

The Paid Search Strategist drives efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. The role applies rigorous measurement, AI-enabled workflows, and Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and LTV. It prioritizes efficient, evidence-based execution and product-led innovation, with scope and expectations aligned to Tinuiti’s job architecture. This is a hybrid position requiring 2–3 days in the office. The role combines client strategy, platform expertise, measurement, experimentation, communication, and mentorship to deliver measurable growth and stronger client outcomes.

Requirements

5–7 years of experience managing Paid Search and Shopping at scale, with budgets of $200,000 or more per month and end-to-end ownership.
Fluency with Google Ads, Microsoft Ads, and Merchant Center.
Experience with feed management, such as Feedonomics.
Experience with competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu for strategy and positioning.
Experience with campaign management platforms such as SA360 or Skai.
Comfort with scripts and automation.
Strong Excel or Google Sheets skills and PowerPoint or Google Slides skills.
Google Search and Shopping certifications, or ability to complete them within the first 60 days.
Advanced Excel or Sheets skills, strong experimentation and forecasting abilities, and ability to quantify financial impact.
Ability to communicate effectively with senior stakeholders, tell compelling stories, influence across functions, and represent the team in client-facing settings.
Experience coaching junior colleagues or peers; this is a non-manager role.

Nice To Haves

Additional Google certifications.

Responsibilities

Design strategies grounded in client P&L, market dynamics, and the customer journey, and frame trade-offs and options.
Build trusted relationships with client stakeholders and align multi-channel activity with brand and ecommerce outcomes.
Integrate search and shopping into broader growth initiatives and communicate in business terms.
Apply advertising platform capabilities, feed management, and AI features responsibly to improve efficiency and outcomes.
Use Bliss Point insights and views—including MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, and Customer Insights—to inform optimization and growth hypotheses.
Provide structured feedback to improve Bliss Point models and features.
Translate complex datasets into clear, actionable insights and propose statistically sound tests with defined success criteria.
Ensure data quality across tagging, feeds, and tracking, and explain data-structure implications for decisions.
Educate clients and internal teams, and codify learnings and playbooks that can scale.
Take accountability, act decisively, identify and eliminate process and media waste, and close the loop between decisions and measurable outcomes.
Coach junior colleagues and peers.
Improve profitability and/or scale revenue while protecting efficiency KPIs.
Reduce non-converting spend and operational rework and improve feed and tagging fidelity.
Pilot and scale capabilities such as value-based bidding, PMax, and Bliss Point insights, documenting their impact.
Execute a balanced test roadmap covering areas such as conversion, incrementality, creative, audience, and offer, with clear success criteria and documented learnings.
Maintain high standards for tagging, feeds, and integrations and proactively resolve data-quality issues.
Deliver timely, high-quality reporting, QBRs, and recommendations that build client trust and support decisions.

Benefits

Unlimited paid time off.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
Retirement plan matching up to 4% of employee contributions at 100%.
Fringe and Forma perks and wellness programs.
Unlimited telemedicine and teletherapy at no cost.
Parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners following the birth or adoption of a child.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity and discretionary annual performance bonus through the RevShare incentive pay program.
Equity.