Paid Search Senior Strategist

Tinuiti•New York City, NY

1d•Remote

About The Position

As a Paid Search Senior Strategist at Tinuiti, you will lead portfolio-level Paid Search and Shopping strategy and client management to deliver efficient, profitable growth. You will translate complex cross-channel insights into executive-ready decisions, guide substantial budgets with forecast rigor, and use automation and Bliss Point to reduce waste and uncover growth opportunities. You will own client narratives, including QBRs and steering committee updates, mentor less senior talent, and develop repeatable playbooks. Scope and expectations align with Tinuiti’s job architecture to support consistency and transparent progression. The role combines client leadership, platform and product strategy, measurement, experimentation, forecasting, and cross-functional influence. Success is measured through efficient growth, validated budget reallocations informed by Bliss Point, experimentation, forecast accuracy, data quality, and client experience. Tinuiti is an independent full-funnel marketing agency with more than 1,200 employees and $4 billion in digital media under management. The role is fully remote. Tinuiti offers unlimited paid time off, 20 paid holidays, healthcare and wellness benefits, retirement matching, parental leave, and learning and development programs.

Requirements

7–10 years managing large-scale Paid Search and Shopping, including budgets greater than $250,000 per month, with autonomous client ownership and executive communications.
Fluency with Google Ads, Microsoft Ads, Merchant Center, and SA360 or Skai.
Experience using competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu for strategy and positioning.
Advanced Excel or Sheets and PowerPoint or Google Slides skills.
Experience with experiment design, including sample size and power, forecasting, and financial modeling.
Proficiency with Google Analytics or GA4.
Hands-on experience with value-based bidding, Performance Max, audiences and signals; comfort with scripts and workflow automation.
Executive-ready storytelling, expectation setting, and conflict resolution skills.
Demonstrated mentorship of P2–P3 talent.
Google Search and Shopping certifications, or ability to complete them within the first 60 days.

Nice To Haves

Additional Google certifications.
Comfort with technology and AI.
Experience integrating Bliss Point insights, including Rapid MMM, Always-On Incrementality, Brand Equity, Creative Insights, and Forecasting, into allocation and test plans.

Responsibilities

Own the client growth agenda by aligning Paid Search and Shopping strategy with P&L, inventory, and the customer journey; manage trade-offs and scenarios; and communicate with executives.
Lead QBRs and steering committee updates with clear recommendations and decision thresholds, and strengthen senior-client relationships.
Orchestrate automation and platform strategy, including value-based bidding and Performance Max, and integrate Bliss Point insights into budget allocation and test plans.
Close the feedback loop with product teams.
Build hypothesis trees, define experiments such as control and holdout tests, and forecast outcomes.
Ensure data quality for tags and feeds, and communicate model caveats to guide decisions.
Connect channel expertise to multi-channel growth and educate clients and teams on measurement strategy.
Document repeatable frameworks and playbooks.
Eliminate process and spend waste, de-risk decisions, and influence cross-functional adoption through thought leadership.
Mentor less senior talent and codify playbooks that scale.

Benefits

Unlimited paid time off.
20 paid holidays.
Fully remote work environment and flexibility.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
401(k) retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma perks and wellness offerings.
Unlimited telemedicine and teletherapy at no cost.
Birthing parents receive 16 weeks of parental leave at 100% pay; partners receive 12 weeks after the birth or adoption of a child.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity through RevShare and a discretionary annual performance bonus.