Senior Strategist, Paid Search (DTC)
About The Position
The Senior Strategist, DTC Search leads paid search strategy, activation, and thought leadership across a portfolio of clients in multiple categories. The role manages performance and drives growth across challenger and enterprise accounts, connecting campaign tactics to broader business objectives and outcomes. It works closely with cross-disciplinary client partnership, creative, growth, and activation teams, and serves as a trusted search and digital marketing advisor to clients. The position includes strategic planning and audits, campaign activation and optimization, performance analysis, testing and adoption of emerging technologies, and support for new business pitches. The role is remote-first. The stated salary range is $85,000–$106,000 USD; some positions may also be eligible for a bonus, with details discussed during recruitment.
Requirements
- 4–6 years of proven experience developing paid search media plans and strategic presentations.
- Experience contributing to new business pitches.
- Ability to anticipate client requests and team and agency needs, and provide proactive solutions.
- Proficiency in research platforms, paid search platforms, and analytics dashboards.
Nice To Haves
- Certifications in digital marketing and/or paid search media strategy; examples include Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, and Google AI Powered Shopping Ads Certification.
Responsibilities
- Provide paid search strategy and routine account audits across platforms including Google, Microsoft, and Yahoo!, and tactics including Brand, Non-brand, Shopping, PMAX, Demand Gen, and Competitor.
- Deliver campaign builds, pacing management, and optimization deployment.
- Conduct keyword research, write ad copy, optimize campaigns, and establish bidding strategies to meet and exceed client KPIs.
- Perform quality assurance for campaign builds and edits, landing pages, URL tags, campaign settings, and measurement studies.
- Apply feed management strategy, including platforms such as Feedonomics and Shopify, to guide clients and internal teams in improving shopping campaign performance.
- Provide proactive and reactive performance insights and optimization recommendations using data sets and tools.
- Identify, test, and scale innovative approaches, automation opportunities, and emerging technologies, including AI applications, within paid search.
- Collaborate with client partnership, creative, growth, and activation peers to support strategy execution and client stewardship.
- Translate complex search strategies into compelling campaign recommendations.
- Maintain best practices for media planning, forecasting, budgeting, setup, learning agendas, and performance analysis.
- Build client relationships by sharing points of view, industry trends, platform updates, and search and digital marketing guidance.
- Support new business initiatives and pitches through platform audits and recommendations.
Benefits
- Comprehensive medical, dental, and vision benefits.
- Retirement program.
- Parental leave and return-to-work program.
- Flexible Time Off.
- Sabbatical opportunities.
- Paid holidays.
- Quarterly Company “Recharge” Days.
- December holiday closure.
- Ongoing learning and development opportunities.
- Bonus eligibility may apply to certain positions; details are discussed during recruitment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
