Sr Paid Search Strategist (Enterprise)
About The Position
As a Senior Paid Search Strategist at OuterBox, you will develop and execute strategic search engine marketing (SEM) campaigns to increase online visibility, website traffic, and conversions for clients. You will work with digital health and e-commerce clients, apply industry best practices, analyze campaign data, monitor SEM trends, and continuously optimize campaigns to meet or exceed client goals. The position is fully remote and candidates must be located in the United States. The role includes planning and managing paid search campaigns, budgets, forecasts, testing roadmaps, and quarterly business reports. You will create and optimize advertising campaigns, ad copy, and landing pages; monitor performance and report on KPIs; and communicate results and recommendations to clients. You will also keep current with search industry developments and recommend or implement strategies and tools as appropriate. The position primarily involves desk work and extended computer use, with light physical activity such as carrying equipment or setting up presentations. It requires mental focus and the ability to work under pressure. Organization-provided tools—including project management systems, AI applications, reporting and analytics programs, and other business software—are used as directed by management. OuterBox cannot sponsor or take over sponsorship of an employment visa.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Typically five or more years of experience managing Search, Shopping, and Performance Max campaigns.
- Experience managing enterprise-level e-commerce paid media, including feed management.
- Google Ads certification and certifications in other relevant digital advertising platforms.
- Marketing agency experience.
- Strong analytical skills and proficiency with data analysis tools.
- Excellent communication and presentation skills.
- Leadership and team management experience.
- Must be located in the United States.
- Must be authorized to work without requiring OuterBox to sponsor or take over sponsorship of an employment visa.
Nice To Haves
- Master’s degree.
- Proficiency in SEO.
- Familiarity with web analytics tools such as Google Analytics.
Responsibilities
- Develop and execute SEM strategies aligned with client objectives.
- Conduct keyword research and competitive analysis.
- Create and manage campaign budgets and forecasts.
- Develop testing roadmaps and continuously evolve clients’ SEM programs.
- Work with the team to develop quarterly business reports, including prior-quarter highlights and upcoming testing priorities.
- Stay current on industry trends, algorithm changes, and emerging technologies.
- Create, optimize, and manage PPC campaigns on platforms such as Google Ads and Bing Ads.
- Write and optimize ad copy to improve click-through rates.
- Set up and optimize landing pages for conversion rate optimization.
- Implement A/B tests and other campaign optimization strategies.
- Monitor and analyze campaign performance using analytics tools.
- Generate regular reports tracking KPIs and campaign effectiveness.
- Provide insights and recommendations for ongoing improvement.
- Communicate regularly with clients to understand their business goals and objectives.
- Present campaign results, insights, and recommendations to clients.
- Respond promptly to client questions and concerns.
- Recommend and implement new strategies and tools as needed.
Benefits
- Healthcare coverage / health insurance.
- 401(k) and retirement savings options.
- Generous paid time off.
- Flexible scheduling.
- Professional development opportunities.
- Employee referral program.
- Additional perks designed to support employees at work and at home.
- Remote-first culture.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
