Senior Strategist, Paid Search
About The Position
Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Strategist to assist with paid search strategic planning, investment, and partner management. The role partners with leaders in the digital marketing center of excellence to improve marketing effectiveness and efficiencies, and supports the evolution of Verizon's in-house SEM operation. It also helps manage relationships with external search partners, including emerging partners and optimization technologies. The position calls for a strong understanding of how search is evolving and the value of approaching SEM and SEO holistically. This is a hybrid role with a defined work location that includes working from home and at least three days per week in the office. Scheduled weekly hours are 40.
Requirements
- Bachelor's degree or four or more years of work experience.
- Four or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Marketer, agency, or consultative services experience in SEM.
- Experience with and knowledge of primary buying platforms and formats, including Google Ads, Search Ads 360, Skai, Yahoo!/Bing, Performance Max, PLAs, and shopping engines.
- Experience in search analysis and reporting.
- Analytical skills in developing marketing reports that enhance SEM performance efficiencies.
Nice To Haves
- Ability to manage projects across multiple stakeholders.
- Exceptional communication skills.
- Data visualization experience.
- Fluency in data-driven targeting and revenue-driving strategy.
- Knowledge of advertising channels across TV, audio, OOH, display, digital video, and social media, and buying methodologies such as CPM, CPC, and CPA.
- Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
- Openness to exploring new search strategy methods as consumer behavior adapts.
Responsibilities
- Manage SEM functions for multiple Verizon units.
- Develop campaigns, set bid strategies, optimize campaigns, and manage the channel.
- Recommend changes to existing technology stacks.
- Assist in managing relationships with external search partners.
- Oversee execution of SEM campaigns.
- Use knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
Benefits
- Medical, dental, and vision benefits.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance and AD&D insurance.
- Identity theft protection.
- Pet insurance and group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year and up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Newly hired employees receive up to 15 days of vacation per year, increasing with additional service.
- Potential incentive compensation and premium pay, depending on role.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
