Senior Strategist, Paid Search B2B

Code3

2d•$82,000 - $106,000•Remote

About The Position

As a Senior Strategist, Paid Search B2B, you will lead paid search strategy, activation, and thought leadership across a portfolio of B2B clients. You will use your understanding of how search supports demand throughout the B2B buyer journey—from initial consideration and lead generation through qualified opportunities, pipeline, and revenue—to connect paid search investment with broader marketing, sales, and business outcomes. You will work with cross-disciplinary teams on challenger and enterprise accounts, manage performance, and help clients look beyond basic campaign metrics. The role involves staying current on search and B2B demand-generation trends, advising clients, developing measurement approaches that link media activity to business outcomes, and supporting new-business pitches. Code3 describes its workplace as remote-first and offers a collaborative, inclusive culture with growth opportunities.

Requirements

4–6 years of hands-on paid search experience.
Substantial experience developing and optimizing SEM programs for B2B organizations with lead-generation, pipeline, and revenue objectives.
Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities, and sales pipeline.
Ability to anticipate client requests and team and agency needs, and provide proactive solutions.
Data-driven decision-making, including connecting media performance to lead quality, pipeline, and business growth.
Ability to build strong relationships with teams, partners, and clients.
Ability to develop creative solutions to problems.

Nice To Haves

Experience with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion; Salesforce, HubSpot, Marketo, or similar platforms are specifically noted.
Certifications in digital marketing and/or paid search media strategy, such as Google Analytics Certification, Microsoft Advertising Search Certification, or Google Ads Search Certification.

Responsibilities

Provide paid search strategy and conduct routine audits across a portfolio of B2B accounts, including Google and Microsoft platforms and tactics such as Brand, Non-Brand, PMAX, Demand Gen, Competitor, and emerging search opportunities.
Develop strategies aligned with client business objectives to generate qualified leads, opportunities, and sales pipeline.
Deliver campaign activation, including campaign builds, pacing management, and optimization deployment.
Conduct keyword research, write ad copy, optimize campaigns, and establish bidding strategies to meet and exceed client KPIs.
Perform QA for campaign builds and edits, landing pages, URL tags, campaign settings, and measurement studies.
Use CRM, marketing automation, and analytics data to assess performance beyond initial website conversions and identify campaigns, keywords, and audiences driving business value.
Partner with client and internal teams to develop measurement approaches and feedback loops connecting paid search activity to lead quality, sales outcomes, pipeline, and revenue.
Translate complex search strategies into compelling campaign recommendations.
Maintain high standards in media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis.
Build client relationships by sharing points of view, industry trends, and platform updates, and serve as a trusted advisor on search and digital marketing.
Support new-business initiatives and pitches through platform audits and recommendations.
Share thought leadership and new ideas through presentations, blogs, and other content channels.