Lead Paid Search Strategist

829 Studios • Boston, MA

3d • $90,000 - $110,000 • Remote

About The Position

The Lead Paid Search Strategist is a senior-level, client-facing position in 829 Studios’ Marketing Services department. The role manages paid advertising campaigns and a portfolio of enterprise clients, coordinating with colleagues across marketing disciplines to achieve client goals. It also offers opportunities to contribute to broader areas of the agency’s marketing work, mentor and coach colleagues, and potentially manage direct reports over time.

Requirements

• At least 6–8 years managing paid advertising programs, preferably in an agency setting.
• Thorough understanding of paid advertising tools such as Google Ads and Facebook Ads.
• Proficiency with Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, HubSpot Analytics, or similar.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking using Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
• Excellent written and verbal communication and presentation skills.
• Exceptional time-management and organizational skills.
• Ability to work independently and in a team-oriented environment.
• Experience managing multiple projects and paid advertising campaigns simultaneously.

Nice To Haves

• Familiarity with WordPress or a similar CMS.
• Bing Ads certification(s).
• Programmatic experience.
• Experience training and mentoring junior team members.

Responsibilities

• Strategize, develop, and maintain multiple digital advertising campaigns for enterprise clients.
• Monitor campaign effectiveness in relation to client goals, conversions, and events.
• Regularly update clients on the status of their digital initiatives.
• Prepare client deliverables, from project kickoff documents to ongoing reports.
• Develop and outline projections and forecasts for client executive teams early and throughout engagements.
• Advise clients on accomplishing business goals through digital advertising.
• Present to day-to-day client contacts, executives, and board members, tailoring presentations to the audience.
• Serve as a technical resource for other departments, committees, and peers.
• Develop and implement departmental process improvements.
• Assist with candidate interviews and the departmental hiring process.
• If interested, onboard, coach, and supervise one or more junior reports.

Benefits

• Generous paid vacation benefits that increase with tenure, 14 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401(k) plan with a 4% Safe Harbor employer match after one year of employment, plus financial literacy services.
• No-cost life insurance coverage.
• Short-term disability coverage.
• Several healthcare plan options, with 80% employer coverage for medical and dental premiums and 100% employer coverage for vision.
• Option to participate in a flexible spending account (FSA).
• Commuter benefits using pre-tax funds.
• Continuing education through monthly team-led webinars, cohort-based learning, digital course platforms, and funding opportunities for national conferences and events.
• Remote work option, or the option to work at the Boston office.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed