Lead Paid Search Strategist

829 Studios•Boston, MA

2d•Remote

About The Position

The Lead Paid Search Strategist is a senior-level, client-facing role in 829 Studios’ Marketing Services department. The position manages paid advertising campaigns for a portfolio of large enterprise clients, monitors campaign performance against client goals, and advises clients on using digital advertising to achieve business objectives. It involves preparing client deliverables, forecasts, and presentations for audiences ranging from day-to-day contacts to executive and board teams, as well as collaborating across marketing disciplines and serving as a technical resource to colleagues. The role may also include mentoring and supervising junior team members, improving departmental processes, and participating in interviews and hiring. The position may be performed remotely from specified states or at the Boston office.

Requirements

At least 6–8 years managing paid advertising programs, preferably in an agency setting.
Thorough understanding of paid advertising tools such as Google Ads and Facebook Ads.
Proficiency with Google Sheets, Google Slides, and Google Docs.
Deep understanding of analytics tools such as Google Analytics, HubSpot Analytics, or similar.
Understanding of landing page best practices and optimization techniques.
Experience with project management tools such as ClickUp, Asana, or Monday.com.
Experience with pixeling and conversion tracking using Google Tag Manager or other means.
Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
Excellent written and verbal communication and presentation skills.
Exceptional time management and organizational skills.
Ability to work independently and in a team-oriented environment.
Experience managing multiple projects and paid advertising campaigns simultaneously.

Nice To Haves

Familiarity with WordPress or a similar CMS.
Bing Ads certification(s).
Programmatic experience.
Experience training and mentoring junior team members.

Responsibilities

Strategize, develop, and maintain multiple digital advertising campaigns for enterprise clients.
Monitor campaign effectiveness in relation to client goals, conversions, and events.
Provide clients with regular updates on the status of their digital initiatives.
Prepare client deliverables, from project kickoff documents to ongoing reporting.
Develop and present projections and forecasts for client executive teams throughout engagements.
Advise clients on how to accomplish business goals through digital advertising.
Present to client contacts, executives, and board members, tailoring presentations to their audiences.
Serve as a technical resource for other departments, committees, and peers.
Develop and implement departmental process improvements.
Assist with candidate interviews and the departmental hiring process.
If interested, onboard, coach, and supervise one or more junior reports.

Benefits

Generous paid vacation benefits that increase with tenure.
14 company holidays and Summer Fridays from Memorial Day through Labor Day.
401(k) plan with a 4% Safe Harbor employer match after one year of employment.
Financial literacy services through the retirement provider.
No-cost life insurance coverage.
Short-term disability coverage.
Several healthcare plan options, with 80% employer coverage for medical and dental premiums and 100% employer coverage for vision.
Option to participate in a flexible spending account (FSA).
Commuter benefits using pre-tax funds.
Monthly team-led webinars, cohort-based learning, digital course platforms, and funding opportunities for national conferences and events.