Paid Search Strategist

Tinuiti•New York City, NY

3d•Hybrid

About The Position

The Paid Search Strategist drives efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs. The role applies rigorous measurement, AI-enabled workflows, and Tinuiti’s Bliss Point platform to turn data into decisions that improve ROAS, revenue, and lifetime value. It focuses on evidence-based execution, reducing waste, scaling impact, and product-led innovation. The strategist develops client-centered strategies grounded in client P&L, market dynamics, and the customer journey; builds trusted stakeholder relationships; connects search and shopping to broader growth initiatives; and communicates recommendations in business terms. The role uses advertising platforms, feed management, automation, and AI features to improve outcomes, while drawing on Bliss Point’s measurement and insight capabilities to shape optimization and growth hypotheses. It translates complex data into actionable insights, proposes statistically sound tests, maintains data quality, and explains how data structures affect decisions. The position requires deep Paid Search and Shopping expertise, multi-channel literacy, client and internal education, and the ability to codify learnings into scalable playbooks. The strategist operates with accountability, influences across functions, mentors peers or junior colleagues, and closes the loop between decisions and measurable outcomes. Success is measured by efficient growth, waste reduction, responsible adoption of products and AI, experimentation, data quality, and strong client experience. This is a hybrid position with three days in the office. The hiring salary range is $90,000–$115,000, with an incentive pay program offering monthly variable revenue payments and a discretionary annual performance bonus. Tinuiti describes its environment as fully remote in its benefits section, but the role-specific work arrangement is stated as hybrid.

Requirements

5–7 years managing Paid Search and Shopping at scale, including monthly media spend of $200,000 or more and end-to-end ownership.
Fluency with Google Ads, Microsoft Ads, and Merchant Center.
Experience with feed management tools such as Feedonomics.
Experience using competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu for strategy and positioning.
Experience with campaign management platforms such as SA360 or Skai, and comfort with scripts and automation.
Strong Excel, Google Sheets, PowerPoint, and Google Slides skills; advanced Excel or Sheets capability.
Strong experimentation and forecasting skills, including the ability to quantify financial impact.
Ability to communicate effectively with senior stakeholders, influence across functions, and work directly with clients.
Experience coaching junior colleagues or peers.
Google Search and Shopping certifications, or willingness to complete them within the first 60 days.

Nice To Haves

Additional Google certifications.
Experience using value-based bidding, Performance Max, or Bliss Point insights.

Responsibilities

Design Paid Search and Shopping strategies based on client P&L, market dynamics, and the customer journey; frame trade-offs and options.
Build trusted relationships with client stakeholders and align multi-channel moments with brand and ecommerce outcomes.
Integrate search and shopping into broader growth initiatives and communicate recommendations in business terms.
Use advertising platforms, feed management, and AI capabilities responsibly to improve efficiency and outcomes.
Use Bliss Point measurement and insight capabilities to inform optimization and growth hypotheses, and provide structured feedback to improve models and features.
Translate complex datasets into clear, actionable insights and propose statistically sound tests with defined success criteria.
Ensure data quality across tagging, feeds, and tracking, and explain data structure implications to guide decisions.
Educate clients and internal teams, and document learnings and playbooks that can scale.
Operate accountably, identify and eliminate process and media waste, influence across functions, and measure outcomes.
Improve profitability and/or scale revenue while protecting efficiency KPIs.
Reduce non-converting spend and operational rework; improve feed and tagging fidelity.
Pilot and scale product and AI capabilities, documenting their impact.
Execute a balanced test roadmap covering conversion, incrementality, creative, and audience or offer strategies, with clear success criteria and learnings.
Maintain high standards for tagging, feeds, and integrations, and proactively resolve issues.
Deliver timely, high-quality reporting, QBRs, and recommendations that build client trust and drive decisions.
Coach junior colleagues or peers without a formal management role.

Benefits

Unlimited paid time off.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
401(k) match of 100% of contributions up to 4%.
Fringe and Forma perks.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Paid parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners after birth or adoption.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity and discretionary annual performance bonus.