Sr Paid Search Strategist (Enterprise)

OuterBox

7d•$75,000 - $90,000•Remote

About The Position

As a Senior Paid Search Strategist at OuterBox, you will develop and execute strategic search engine marketing (SEM) campaigns to drive online visibility, website traffic, and conversions for clients. You will work with digital health and e-commerce clients, analyze campaign data, keep current with SEM trends, and continually optimize campaigns to meet and exceed client goals. The role is fully remote and based in the United States. The position includes planning and executing paid search campaigns, analyzing performance, reporting on results, and communicating with clients. You will also help develop quarterly business reports and testing priorities, and recommend and implement strategies and tools as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The role primarily involves desk and computer work, with some light physical activity such as carrying equipment or setting up presentations. It requires sustained mental focus and the ability to work under pressure. The position uses organization-provided tools, including project management systems, AI applications, reporting and analytics programs, and other business software. Applicants must be located in the United States. OuterBox is unable to sponsor or take over sponsorship of an employment visa at this time.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field.
Typically 5 or more years of experience managing Search, Shopping, and Performance Max campaigns.
Experience managing enterprise-level e-commerce paid media, including feed management.
Google Ads certification and certifications for other relevant digital advertising platforms.
Marketing agency experience.
Strong analytical skills and proficiency in data analysis tools.
Excellent communication and presentation skills.
Leadership and team management experience.
Must be located in the United States.
Must be authorized to work without requiring OuterBox to sponsor or take over sponsorship of an employment visa.

Nice To Haves

Master's degree preferred.
Proficiency in SEO.
Familiarity with web analytics tools such as Google Analytics.

Responsibilities

Develop and execute SEM strategies in line with client objectives.
Conduct keyword research and competitive analysis.
Create and manage campaign budgets and forecasts.
Develop a testing roadmap and continually evolve clients’ SEM programs.
Develop quarterly business reports with the team, including highlights from the prior quarter and testing priorities for the upcoming quarter.
Stay informed about industry trends, search algorithm changes, and emerging technologies.
Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms.
Write and optimize ad copy to improve click-through rates.
Set up and optimize landing pages for conversion rate optimization.
Implement A/B tests and other campaign optimization strategies.
Monitor and analyze campaign performance using analytics tools.
Generate regular reports tracking KPIs and campaign effectiveness.
Provide insights and recommendations for continuous improvement.
Communicate regularly with clients to understand their business goals and objectives.
Present campaign results, insights, and recommendations to clients.
Address client queries and concerns promptly.
Recommend and implement new strategies and tools as needed.