Paid Search Strategist

Idea Evolver•Philadelphia, NY

5d•Remote

About The Position

Idea Evolver is a consumer healthcare technology and pharmaceutical launch partner. The company is seeking a Paid Media Strategist to manage paid search, paid social, and display campaigns across multiple healthcare and pharmaceutical accounts. The role is suited to someone with a strong foundation at a larger agency who is ready for greater ownership, direct client exposure, and a broader role in campaign strategy. The strategist will manage campaigns from planning through reporting, translate performance data into actionable recommendations, and communicate directly with clients. This is a fully remote role. Applicants must reside in Pennsylvania, New Jersey, Maryland, or New York, where Idea Evolver is currently registered to employ team members. The company is headquartered in Newtown, Pennsylvania. Salary is $50,000–$75,000, based on experience, qualifications, and location.

Requirements

2–3 years of hands-on paid media experience, preferably at an agency.
Experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.
Familiarity with display, programmatic, or publisher-direct advertising.
Working knowledge of Google Analytics 4 and digital campaign measurement.
Experience implementing or validating conversion tracking and audience tags.
Strong analytical skills and the ability to turn data into clear recommendations.
Excellent organization, attention to detail, and written and verbal communication skills.
Comfort managing multiple accounts and communicating directly with clients.
Must reside in Pennsylvania, New Jersey, Maryland, or New York.

Nice To Haves

Healthcare, pharmaceutical, financial services, or other regulated-industry experience.
Familiarity with medical, legal, and regulatory review processes.
Google Ads, Microsoft Advertising, Meta, or Google Analytics certifications.
Experience with Google Tag Manager, Looker Studio, Excel, or Google Sheets.

Responsibilities

Plan, launch, manage, and optimize paid search, paid social, and display campaigns.
Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms.
Conduct audience, keyword, competitor, and search-behavior research.
Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals.
Analyze campaign and website data to explain performance and recommend next steps.
Create performance reports with clear insights and recommendations.
Present campaign performance and strategy directly to clients.
Implement and validate pixels, tags, conversion events, UTMs, and audience tracking.
Coordinate with internal teams, external vendors, publishers, and data providers.
Support quality assurance and review processes for regulated-industry campaigns.