Senior Strategist, Paid Media (Search)

Direct Agents • New York, NY

6d • $95,000 - $105,000 • Onsite

About The Position

As a Senior Strategist, Paid Media at Direct Agents, you will serve as a strategic growth partner to clients, using data-driven insights from the proprietary Kanopy platform and cross-channel expertise to drive business outcomes such as revenue, lifetime value, and market share. You will work at the intersection of strategy, technology, and performance to help clients grow while keeping pace with the evolving digital landscape. This role leads integrated media strategy and planning across programmatic, paid social, and paid search, while partnering with execution teams on optimization and experimentation. It also involves client leadership, strategic recommendations, account growth, quality assurance, and contributing to the agency’s technology-forward approach, including its proprietary AI tools and automations.

The role is based at Direct Agents’ New York City headquarters. Employees are expected to work in-office Monday through Thursday as part of the agency’s four-day workweek. Candidates must live within commuting distance or be willing to relocate. The listed base salary is $95,000–$105,000, depending on experience, with compensation reviews and potential performance-based bonuses.

Requirements

• 4–6 years of paid media marketing experience across search, social, or programmatic, preferably with e-commerce, subscription, entertainment, or direct response clients.
• Expertise in paid search platforms, including Google Ads.
• Ability to translate data into strategic business recommendations and actionable growth plans.
• Comfort using AI-powered tools and genuine curiosity about emerging marketing technology.
• Strong analytical and problem-solving skills and proficiency in Microsoft Excel.
• Expert understanding of customer acquisition and direct response online marketing.
• Entrepreneurial spirit and a demonstrated track record of taking initiative.
• Big-picture strategic perspective and willingness to take a hands-on approach.
• Excellent written and verbal communication skills, including the ability to present to C-suite executives.
• Ability to prioritize tasks, multitask, and manage time efficiently.
• Must reside within commuting distance of the New York City headquarters or be willing to relocate; the role is in-office Monday through Thursday.

Nice To Haves

• Experience with Meta Ads Manager, Pinterest, LinkedIn, TTD, StackAdapt, DV360, Yahoo, or similar platforms.

Responsibilities

• Serve as a trusted growth advisor to assigned client accounts, prioritizing business impact such as lifetime value, market share, and revenue growth.
• Use the proprietary Kanopy platform to identify performance insights and optimization opportunities and deliver strategic recommendations.
• Lead integrated media strategy and planning across programmatic, paid social, and paid search.
• Partner with paid media execution teams to guide optimization and implement experimentation strategies.
• Identify account growth opportunities and recommend additional services based on performance patterns.
• Lead weekly or bi-weekly client calls, quarterly business reviews, and executive presentations using ROI-focused storytelling.
• Stay current on emerging platforms and capabilities and bring innovative ideas to client engagements.
• Learn, use, and contribute to proprietary agentic AI tools and automations.
• Quality-assure client-facing deliverables and oversee account and specialist teams on project and client work.

Benefits

• Performance-based bonus structure, where applicable.
• Regular performance reviews with quarterly growth-path check-ins.
• Comprehensive health, dental, vision, and mental health benefits, including One Medical, Talkspace, KindBody, and Health Advocate.
• 15–24 days of PTO per year depending on seniority, a birthday off, and seven sick/safe days.
• Up to 12 weeks of paid parental leave.
• New MacBook Pro and access to AI tools across the agency.
• Commuter benefits and Citibike membership.
• Dog-friendly office and regular team events.
• Four-day workweek.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed