Paid Social Media Strategist

Stagwell Global • Minneapolis, MN

2d • Hybrid

About The Position

Colle McVoy is seeking an experienced paid social planner and strategist to help develop, activate, optimize and manage paid social media plans and campaigns across multiple clients, audiences, platforms and business objectives. The role combines strategic planning with hands-on campaign management, performance optimization, reporting and client communication. The strategist will connect audience insights, platform expertise and creative thinking throughout the campaign lifecycle, working closely with media strategy, digital investment, data science, creative, social content and other agency teams. The position also contributes to the development of the agency’s paid social practice and integrates emerging AI tools into daily workflows.

Requirements

• Hands-on experience executing and managing paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Reddit, Pinterest and Snapchat.
• Working knowledge of emerging social and community environments, such as Discord, and ability to evaluate relevance based on client audiences, objectives and advertising opportunities.
• Understanding of creator-led media, influencer amplification, social commerce and emerging social content formats.
• Experience building and managing B2B and B2C audience-targeted campaigns across brand and performance objectives.
• Strong analytical skills and ability to interpret platform, web analytics, conversion and audience data and turn findings into actionable recommendations.
• Experience developing campaign reports, optimization analyses and client-ready performance narratives tied to business and marketing goals.
• Familiarity with enterprise social advertising and management platforms such as Sprinklr and native platform campaign-management tools.
• Familiarity with web analytics, measurement and tagging tools such as Google Analytics, Adobe Analytics and platform conversion APIs or pixels.
• Experience with marketing technology platforms, including CRM, CDP and audience-management tools, to support targeting, measurement and campaign insights.
• Ability to manage multiple budgets, timelines, campaigns and deliverables across multiple clients and brands.
• Strong communication and presentation skills, including explaining paid social strategy, performance and recommendations to internal and client teams.
• Excellent organizational skills and attention to detail.
• Ability to prioritize effectively and operate confidently with appropriate direction.
• Curiosity, resourcefulness and commitment to ongoing learning and sharing knowledge.
• Competence prompting AI and interpreting AI-generated outputs to assist with research, analysis, campaign development and reporting.
• Bachelor’s degree or equivalent industry experience.
• Minimum two years of hands-on paid social media experience.
• Proficiency in Microsoft Excel, PowerPoint, Word, Outlook and Teams.
• Ability to travel as needed.

Nice To Haves

• Paid social media experience within an agency environment.
• Integrated agency experience.
• Experience across both brand and performance marketing objectives.
• B2B, CPG, retail or healthcare category experience.
• Google Slides experience.

Responsibilities

• Collaborate with media strategy and planning teams to develop paid social strategies, recommendations and activation plans across clients, audiences and platforms.
• Manage day-to-day campaign setup, trafficking, quality assurance, monitoring, optimization and budget stewardship.
• Translate client business and marketing objectives into platform strategies, audience approaches, creative recommendations and measurable campaign KPIs.
• Analyze campaign performance and platform, audience and creative data; develop actionable insights and optimization recommendations.
• Create client-ready campaign recommendations, performance reports, presentations and points of view.
• Partner with the paid social media director, creative teams and social content specialists to connect strategy with platform behavior, creative best practices and emerging content formats.
• Collaborate with media, brand strategy, social content, data science, analytics and account management teams to develop integrated audience and campaign insights.
• Build and maintain collaborative relationships with social teams, technology providers and other external partners.
• Stay current on social platforms, ad products, creator opportunities, privacy developments, measurement capabilities and changes in consumer behavior.
• Educate internal and client teams about paid social trends, opportunities and platform implications.
• Contribute to the agency’s paid social practice by developing best practices, testing new capabilities and sharing knowledge across disciplines.
• Integrate emerging AI technologies into workflows for research, campaign development, optimization, reporting and operational efficiency.

Benefits

• Comprehensive benefits package, including health and wellness options.
• Agency perks.
• Flexibility of a hybrid work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level