Social Media Strategist

University of California, Irvine•Irvine, CA

About The Position

Under the general direction of the Associate Director of Communication, the Social Media Strategist develops, coordinates, and supports the Division of Continuing Education’s presence on its website and social media channels, which may include a blog, Facebook, Twitter, Instagram, and similar platforms. The role creates and engages with coordinated, on-brand content in accordance with an approved communication plan while taking advantage of spontaneous opportunities for engagement. It tracks incoming feedback and messages, produces metrics reports, and supports strategic projects and planning. The position works closely with Marketing, the Dean’s office, and other stakeholders to ensure consistency across Division communications and presentations. The role requires participating in and documenting events at DCE and on campus, including occasional evening and weekend work and travel to events on and off campus as needed. The position is required to be in person for orientations, events, and similar activities.

Requirements

Experience managing social media accounts for businesses and developing and implementing strategies to achieve specific goals.
Strong content creation and writing skills, including creating engaging copy, photos, and videos.
Ability to think creatively and develop innovative ideas.
Experience building and managing online communities, engaging with followers, responding to comments, and providing customer support.
Proficiency with social media analytics tools and ability to track and measure the success of tactics.
Data-driven mindset and interest in experimentation and analysis.
Organization, time management, and problem-solving skills, with attention to detail and accuracy.
Ability to cultivate and support diversity, equality, and inclusion in the workplace and work product.
Willingness to participate in and document events autonomously and without supervision, with a desire to tell the DCE story and communicate its impact.
Bachelor’s degree in communications, marketing, English, public relations, journalism, or a related field, or an equivalent combination of education and experience.
Three to five years of dedicated social media experience for a large-scale organization and/or executive leader.
Must be able to provide proof of work authorization.

Nice To Haves

Familiarity with in-platform posting and third-party scheduling platforms.
Copywriting, photography, and graphic design experience.

Responsibilities

Develop, coordinate, and support the Division of Continuing Education’s website and social media presence.
Create and publish coordinated, on-brand content in line with an approved communication plan.
Engage with audiences and take advantage of spontaneous opportunities for social media engagement.
Track incoming feedback and messages and prepare reports on metrics.
Support strategic projects and planning.
Coordinate with Marketing, the Dean’s office, and other stakeholders to maintain cohesion across communications and presentations.
Participate in and document DCE and campus events, capturing content for social media as needed.
Build and manage online communities, engage with followers, respond to comments, and provide customer support.