Social Media Strategist
About The Position
The Social Media Strategist will lead the strategy, creation, and execution of StorQuest’s social media presence across all platforms, with a strong focus on growing and engaging local communities in the cities where StorQuest has locations nationwide. The role develops engaging, brand-aligned content that resonates with individual markets, drives awareness, and fosters meaningful community connections. It balances national brand consistency with localized storytelling that reflects StorQuest’s emphasis on adventure, lifestyle, and community. The strategist will plan and manage social content, create and source platform-specific material, maintain community engagement, and evaluate performance by platform and market. The role also works across marketing, field teams, PR, email, and paid media to support openings, promotions, local events, and integrated campaigns. The William Warren Group is a privately held real estate investment, development, acquisition, and property management firm based in Santa Monica, California. Its description emphasizes exceptional customer service, progressive thinking and technology, investor profitability, and a creative, collaborative team environment.
Requirements
- 3–5 years of social media management experience, preferably with multi-location retail, hospitality, or lifestyle brands.
- Proven track record of growing social media audiences and engagement at both brand and local levels.
- Strong writing, editing, and visual storytelling skills.
- Familiarity with social analytics tools and paid social campaign management.
- Proficiency with Instagram, Facebook, TikTok, LinkedIn, YouTube, and Pinterest, and with scheduling tools such as Later, Sprout Social, or similar.
- Intermediate skills in MS Office Suite and a high level of comfort learning and mastering new computer applications.
- Ability to develop and sustain cooperative working relationships and work effectively within a team.
- Ability to allocate time effectively, work under pressure, meet tight deadlines, handle competing demands, prioritize workload, and work at a detailed level.
- Willingness to learn in a dynamic environment that includes new ideas and change; ability to be a proactive self-starter, intellectually curious, ambitious, and adaptable.
Nice To Haves
- Bachelor’s degree in Marketing or a related field, or equivalent experience, preferred.
- Photography, videography, and basic graphic design skills are a plus.
- Passion for adventure, lifestyle brands, and connecting with communities.
- Entrepreneurial mindset and creative problem-solving ability.
- Team-building skills.
Responsibilities
- Develop and execute StorQuest’s social media strategy in alignment with brand goals, seasonal campaigns, and location-specific marketing initiatives.
- Maintain an editorial calendar to plan and manage daily, weekly, and monthly content.
- Identify opportunities to highlight the brand’s adventure, lifestyle, and community pillars in organic and paid social campaigns.
- Ensure social strategies reflect the national brand identity and the personality of individual markets.
- Revamp the Influencer program to create a measurable, strategic approach.
- Conceptualize and write engaging content, and optionally design content such as photos, videos, copy, stories, and reels tailored to each platform and community.
- Source and feature location-specific content highlighting local events, partnerships, and customer stories.
- Collaborate with design, photography, and video teams to produce creative assets.
- Use user-generated content, influencer collaborations, and partnerships to expand reach and authenticity.
- Update website images and headlines as needed.
- Monitor, moderate, and respond to comments, messages, and reviews in a timely and brand-consistent manner.
- Engage with local community pages, neighborhood groups, and influencers to build awareness in specific markets.
- Support store teams in creating and amplifying content from local events, sponsorships, and charitable initiatives.
- Work with Field Marketing Managers on social media activations that drive foot traffic and customer engagement in target cities.
- Work with the Sr Digital Marketing Manager to track and report on reach, engagement, conversions, and audience growth by platform and market.
- A/B test creative and messaging to optimize content effectiveness.
- Stay current on emerging platforms, features, and best practices.
- Partner with the marketing team to support new store openings, promotions, and community events.
- Align with PR, email, and paid media teams to create integrated campaigns.
- Support crisis communication and brand reputation management on social channels.
- Perform other duties as needed; the position requires flexibility as business, safety, and technical needs arise.
Benefits
- Competitive compensation and performance-based bonus program.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k) with company matching.
- Paid time off (PTO).
- Holiday perks.
- Employee assistance program (EAP).
- Pet insurance.
- Team-building events and activities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
