Social Media Strategist

Northwest Bible Church Of Dallas Tx•Dallas, TX

About The Position

The Social Media Strategist develops and implements Northwest Bible Church’s social media strategy and standards in support of the church’s mission and brand experience. The role supports ministry leaders with content strategies that extend beyond weekend services, builds and coaches a future team of social media and photography volunteers, and plans social media advertising campaigns aligned with ministry goals. The position manages content calendars, publishing schedules, workflows, and performance reporting. It monitors and responds to social media comments and messages during scheduled hours, manages YouTube sermon uploads and metadata using supplied videos, and collaborates with graphic designers and the videographer on visual identity, short-form video, and storytelling. The role also provides Sunday morning coverage, coordinates selected event coverage, and creates captions, photos, and simple videos for Facebook and Instagram. This is a part-time, non-exempt professional position in an office environment, scheduled for 24 hours per week with a variable schedule. Employees must agree to conduct themselves consistently with the church’s Doctrinal Statement and Statement on Marriage and human sexuality, based on its sincerely held religious beliefs, as a condition of employment.

Requirements

  • Agree to conduct oneself in a way that does not undermine or contradict the church’s Doctrinal Statement and Statement on Marriage and human sexuality, based on the church’s sincerely held religious beliefs.
  • Have a growing relationship with Jesus Christ as Savior and Lord.
  • Have a passion for the local church, God’s work through it, and connecting people to Jesus.
  • Regularly attend Northwest Bible Church or be willing to make it their church home if hired.
  • Demonstrated experience managing social media, supported by a portfolio of relevant work.
  • Strong writing skills and the ability to communicate biblical content accurately and accessibly.
  • Sound judgment when representing the church, sharing personal stories, and responding to online audiences.
  • Proficiency with social publishing, advertising, and analytics tools, including Meta Business Suite.
  • Basic photography, graphic design, and short-form video editing skills.
  • Ability to interpret analytics and use findings to improve content and strategy.

Nice To Haves

  • Familiarity with Adobe Creative products.
  • Bachelor’s degree in Marketing, Communications, or a related field; equivalent experience is considered.

Responsibilities

  • Develop social media strategy and standards that support Northwest’s ministry, mission, and brand experience.
  • Support ministry leaders in creating content strategies that extend beyond weekend services.
  • Build and coach a future team of core social media and photography volunteers to share coverage responsibilities.
  • Work with ministry leaders to understand goals and create strategic, timely social media advertising plans.
  • Stay informed about social media trends and identify opportunities for growth and innovation.
  • Manage content calendars, publishing schedules, and workflows to meet deadlines and ministry priorities.
  • Report on performance against ministry goals, including reach, meaningful engagement, website traffic, and next steps; recommend improvements.
  • Monitor social media comments and messages during scheduled hours, respond appropriately, and coordinate follow-up with staff.
  • Manage YouTube sermon uploads, titles, descriptions, thumbnails, and playlists using supplied videos.
  • Collaborate with graphic designers and the videographer to maintain a consistent visual identity and develop short-form video and storytelling content.
  • Provide Sunday morning coverage and coordinate selected event coverage through personal participation and volunteer support.
  • Write engaging captions and capture photos and simple videos for Facebook and Instagram.
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