Social Media Strategist

Bakery Agency • Austin, TX

7h • Hybrid

About The Position

Bakery is seeking an experienced, culturally fluent Social Media Strategist to develop and execute social strategies for ambitious consumer brands. The role combines strategic development with hands-on involvement in content development, community management, creator partnerships, and production. The strategist will manage client relationships directly and guide social media managers to ensure strong execution across multiple accounts and platforms.

The position works closely with creative, brand strategy, media, production, and account teams to connect brand positioning, audience behavior, culture, and business objectives. It includes leading client meetings and presentations, overseeing community and content programs, developing creator strategies, analyzing performance, and using insights to improve future work. The role is on-site in Austin, Texas, 3–4 days per week, with some rare national and international travel expected.

Requirements

• At least 6 years of professional experience in social media strategy, digital strategy, or integrated brand marketing; agency experience is ideal.
• Experience developing and executing social strategies for established consumer brands.
• Direct account management experience, including leading client meetings, presenting recommendations, and managing day-to-day relationships.
• Experience supervising or managing social media managers, community managers, or content teams.
• Strong understanding of community management, brand voice, content planning, and social publishing.
• Experience developing and managing influencer and creator programs.
• Experience participating in social-first content production, including creator shoots, content briefs, and postproduction.
• Deep knowledge of Instagram, TikTok, YouTube, and emerging social platforms.
• Excellent writing, storytelling, presentation, and conceptual thinking skills.
• Ability to translate broader brand strategies into effective social programs.
• Experience with social listening, analytics, reporting, and performance measurement.
• Strong organizational skills and ability to manage multiple accounts and priorities.
• Excellent creative judgment and ability to recognize strong content.
• Experience collaborating with creative, production, account, and media teams.
• Fluency in English.
• Based in Austin, Texas, or willing to relocate.

Nice To Haves

• Fluency in Spanish is strongly preferred.

Responsibilities

• Develop and execute social media strategies for consumer brands, connecting brand positioning, audience behavior, culture, and business objectives.
• Translate brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
• Identify cultural conversations, emerging trends, and platform behaviors that create meaningful opportunities for clients.
• Develop strategies that build brand affinity, participation, and long-term community.
• Collaborate with creative, brand strategy, media, and production teams to integrate social into the broader brand experience.
• Present strategic thinking, creative recommendations, and performance insights to clients.
• Contribute to social strategy for new business opportunities.
• Act as a primary day-to-day strategic contact for assigned social media accounts and build strong client relationships.
• Lead client meetings, planning sessions, presentations, and performance reviews.
• Manage client expectations, approvals, priorities, and day-to-day communication; identify opportunities to improve and expand social programs.
• Work with account leadership to ensure projects are delivered on time and to a high standard.
• Guide social media managers and community managers across assigned accounts.
• Oversee content calendars, publishing schedules, community engagement, moderation, and reporting.
• Ensure brands maintain distinct voices and participate authentically in relevant conversations.
• Guide proactive community engagement and advise on sensitive community situations, reputation management, and escalation protocols.
• Review work, provide feedback, and develop junior and mid-level social talent while maintaining consistent quality across accounts and platforms.
• Develop influencer and creator strategies based on brand relevance, cultural credibility, and audience fit.
• Identify and evaluate creators, influencers, and cultural partners; develop creative briefs and collaborate on content concepts.
• Coordinate and oversee social-first content productions, including creator shoots, content capture, editing, and delivery.
• Collaborate with producers, designers, editors, and creative teams on platform-native content.
• Ensure creator partnerships feel authentic to creators and brands, and collaborate with paid media teams on amplification opportunities.
• Establish KPIs aligned with brand and business objectives.
• Analyze social performance, community engagement, content effectiveness, and creator results.
• Translate platform analytics and social listening into actionable insights, reports, and recommendations for clients.
• Identify opportunities to improve content, engagement, and community development, and use performance data to inform strategy and creative decisions.

Benefits

• Competitive insurance coverage, including medical, dental, and vision.
• 401(k) retirement plan with 3% employer matching.
• Open PTO policy.
• Two weeks of Work From Anywhere.
• 13 weeks of paid maternity and paternity leave.
• Pet-friendly office.
• Snacks, meals, and drinks.
• No time tracking.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed