Social Media Strategist

NORTHWEST BIBLE CHURCH OF DALLAS TX•Dallas, TX

2d•Onsite

About The Position

Northwest Bible Church is seeking an experienced Part-Time Social Media Strategist to develop and implement social media strategies that support the church's mission and brand experience. This role involves creating content, managing social media platforms, and collaborating with ministry leaders and volunteers to enhance online engagement and reach. The strategist will also be responsible for reporting on performance, managing ad campaigns, and ensuring a consistent visual identity across all social media channels.

Requirements

As a religious organization, all employees must agree to conduct themselves in a way that does not undermine or contradict the contents of the church's Doctrinal Statement and Statement on Marriage and human sexuality based upon its sincerely held religious beliefs, to qualify for employment with Northwest Bible Church. This is necessary to accomplish the Church’s religious mission, goals, and purpose.
Growing relationship with Jesus Christ as Savior and as Lord.
Passion for the local church, God’s work in and through it, and connecting people to Jesus.
Regular attender of Northwest Bible Church, or willing to make Northwest Bible Church their church home if hired.
Demonstrated experience managing social media, supported by a portfolio of relevant work.
Strong writing skills and ability to communicate biblical content accurately and accessibly.
Sound judgment when representing the church, sharing personal stories, and responding to online audiences.
Proficiency with social publishing, advertising, and analytics tools, including Meta Business Suite.
Basic photography, graphic design, and short-form video editing skills.
Ability to interpret analytics and use findings to improve content and strategy.

Nice To Haves

Familiarity with Adobe Creative products preferred.
Bachelor’s degree in Marketing, Communications, or a related field preferred; equivalent experience considered.

Responsibilities

Develop strategy and standards for Northwest’s social media ministry to support mission and brand experience.
Support ministry leaders with a content strategy focused on producing content beyond weekend services.
Build and coach a future team of core social media and photography volunteers to share coverage responsibilities.
Work with ministry leaders to understand goals and create strategic, timely plans for social media ad campaigns.
Stay informed of current trends in social media and identify opportunities for growth and innovation.
Manage content calendars, publishing schedules, and efficient workflows to meet deadlines and ministry priorities.
Report regularly on performance against ministry goals, including reach, meaningful engagement, website traffic, and next steps; recommend improvements.
Monitor social media comments and messages during scheduled hours, respond appropriately, and coordinate follow-up with appropriate staff members.
Manage YouTube sermon uploads, titles, descriptions, thumbnails, and playlists using supplied videos.
Collaborate with graphic designers and the videographer to maintain a consistent visual identity and develop short-form video and storytelling content.
Provide Sunday morning coverage and coordinate selected event coverage through personal participation and volunteer support.
Write engaging captions and capture photos and simple videos for Facebook and Instagram.