Social Media Strategist

Weezie • Atlanta, GA

3d • Hybrid

About The Position

Weezie is seeking a social media strategist to own the brand’s social strategy end to end and drive growth across Instagram, YouTube, TikTok, Pinterest, Facebook, and future channels. The role defines how each platform supports the brand, translates campaign themes into channel plans, establishes content cadence and success measures, and directs content that brings the strategy to life. The strategist partners closely with Growth so organic and paid efforts work together, and works with Creative and the Social Media team to advance video and content execution.

The successful candidate combines deep knowledge of social platforms and analytics with strong creative judgment and brand sensibility. They will set strategy for the founders’ social channels, oversee ongoing content and performance reporting, and use a test-and-learn approach to improve formats, cadence, and results. The position is based in a hybrid work environment in Atlanta, with in-office work Tuesday through Thursday and occasional travel for shoots, events, and key brand moments.

Requirements

• 5–7+ years of experience in social media strategy.
• A proven track record of growing reach and audiences across multiple platforms.
• Hands-on experience building and scaling short-form video strategy, especially on TikTok, Instagram Reels, and YouTube Shorts.
• Fluency in directing distinctive social video content.
• Strategic thinking combined with a willingness to execute hands-on, and a strong creative and editorial eye.
• Fluency in platform analytics and a solid understanding of how organic and paid social work together.
• Clear communication skills, including writing briefs and providing useful feedback.
• Ability to follow trends, formats, and culture and translate them into strategy and content that fits the Weezie brand.
• Experience leading or directing a content creator, agency, or freelance talent.
• Comfort navigating ambiguity and moving quickly in a high-growth environment.
• Passion for the Weezie brand and interest in building a strong community.
• Authorization to work in the United States without current or future employer sponsorship; employment is conditioned on successfully passing a background screening.

Nice To Haves

• Experience leading social strategy at a DTC, lifestyle, or luxury brand.

Responsibilities

• Define the organic strategy for Instagram, YouTube, TikTok, Pinterest, Facebook, and other platforms, including each channel’s role, audience, and content mix.
• Set and monitor measures of success for each platform.
• Direct strategy for the founders’ social channels in a way that feels authentic and complements the Weezie brand.
• Translate campaign themes and storytelling into channel-specific plans and the social content calendar.
• Own always-on content that keeps channels active, relevant, and distinctly Weezie between campaigns.
• Identify trends, cultural moments, and emerging formats, and recommend what the brand should pursue.
• Lead and direct the Social Media team through clear briefs, feedback, and priorities.
• Partner with Creative to advance social video strategy, including short-form and episodic social content and longer-form YouTube content.
• Work with the Sr. Growth Marketing Manager to set shared goals and align organic and paid strategies.
• Own social performance reporting and test formats, cadence, and content, scaling what works.
• Help shape platform success measures, potentially including audience growth, reach, engagement, content resonance, video performance, business impact, and brand buzz.

Benefits

• Unlimited PTO.
• Remote work during the week of July 4 and office closure the week after Christmas.
• Anniversary benefits program, including Summer Fridays (1 p.m. summer close) after one year of service, a $3,000 travel credit after three years, and a five-week paid sabbatical after five years.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Short-term disability insurance.
• Critical illness insurance.
• Hospital indemnity insurance.
• Life insurance.
• 401(k) plan.
• Weezie product gifts and discounts for employees, friends, and family.
• Paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed