Social Media Strategist

Michigan Farm Bureau Family of Companies•Lansing, MI

About The Position

The Social Media Strategist develops, plans, and executes Michigan Farm Bureau’s social media communication strategy and manages the growth of its social media presence in alignment with business strategies and direction. The role engages online audiences to promote the Michigan Farm Bureau brand, products, member involvement opportunities, events, and partnerships, while providing ongoing support, resources, and tools to county Farm Bureaus. The strategist manages the organization’s presence across social media channels, develops strategies to grow engagement and audiences, and handles day-to-day posting and responses. The position collaborates with internal centers and divisions on communications plans related to current agricultural issues, monitors relevant stakeholder content and social media analytics, and adapts the organization’s approach based on findings. It also establishes and reviews standard operating procedures for county Farm Bureau social media, works with Print and Digital Design Services on seasonal educational campaigns, and creates resources for county Farm Bureaus using media kit content from the American Farm Bureau Federation.

Requirements

Bachelor’s degree in communications or journalism, or equivalent experience may be considered.
Three to five years of experience working in digital marketing or marketing operations.
Experience in news editing, video production, photo editing, and digital design.

Nice To Haves

Web design experience.
Experience with streaming media and public relations.

Responsibilities

Create, manage, and grow Michigan Farm Bureau’s presence across social media channels, including blogs, Twitter, Facebook, YouTube, and Instagram.
Develop and execute social media strategies to promote the Michigan Farm Bureau brand, products, events, and partnerships, and to grow engagement, likes, follows, and sharing of posts.
Perform day-to-day social media tasks, including publishing content, responding appropriately to comments, and maintaining social network infrastructures.
Collaborate with centers and divisions to develop marketing and communications plans on issues and topics important to the agricultural industry, using social media where appropriate.
Monitor social media posts and uploads from other agricultural stakeholders and share relevant content on Michigan Farm Bureau platforms to cross-market programs and projects.
Monitor social media analytics and insights, identify trends and opportunities, adapt the organization’s social media presence, and provide quarterly reports with recommendations to staff.
Develop and implement standard operating procedures for county Farm Bureau social media efforts and regularly review county accounts for adherence.
Work with the Print and Digital Design Services team to create seasonal campaigns focused on agricultural education and awareness.
Use American Farm Bureau Federation media kit content to promote issues and updates through Michigan Farm Bureau social media channels, and create media kit resources for county Farm Bureaus.