Social Media Strategist

Bakery Agency•Austin, TX

6d•Onsite

About The Position

Bakery is seeking an experienced, culturally fluent Social Media Strategist to develop and execute social strategies for ambitious consumer brands. The role combines strategic development with hands-on involvement in content development, community management, creator partnerships, and production. The strategist manages client relationships directly and guides social media managers to ensure strong execution across assigned accounts. The position works closely with creative, brand strategy, media, production, account, and paid media teams. It includes developing social programs that build brand affinity and community, presenting recommendations and performance insights to clients, overseeing content and community work, and using analytics to refine strategy. The role is on-site in Austin, Texas, three to four days a week, with rare national and international travel expected. Bakery is an independent creative and culture agency headquartered in Austin and works with brands including Nike, Diageo, and Grillo's Pickles.

Requirements

At least 6 years of professional experience in social media strategy, digital strategy, or integrated brand marketing, ideally within a creative or social agency.
Experience developing and executing social strategies for established consumer brands.
Direct account management experience, including leading client meetings, presenting recommendations, and managing day-to-day relationships.
Experience supervising or managing social media managers, community managers, or content teams.
Strong understanding of community management, brand voice, content planning, and social publishing.
Experience developing and managing influencer and creator programs.
Experience participating in social-first content production, including creator shoots, content briefs, and postproduction.
Deep knowledge of Instagram, TikTok, YouTube, and emerging social platforms.
Excellent writing, storytelling, presentation, and conceptual thinking skills.
Ability to translate broader brand strategies into effective social programs.
Experience with social listening, analytics, reporting, and performance measurement.
Strong organizational skills and ability to manage multiple accounts and priorities.
Excellent creative judgment and ability to recognize strong content.
Experience collaborating with creative, production, account, and media teams.
Fluency in English is required.
Must be based in Austin, Texas, or willing to relocate.

Nice To Haves

Fluency in Spanish is strongly preferred.

Responsibilities

Develop and execute social media strategies connecting brand positioning, audience behavior, culture, and business objectives.
Translate brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
Identify cultural conversations, emerging trends, and platform behaviors that offer meaningful opportunities for clients.
Develop strategies that build brand affinity, participation, and long-term community.
Collaborate with creative, brand strategy, media, and production teams to integrate social into the broader brand experience.
Present strategic thinking, creative recommendations, and performance insights directly to clients.
Contribute to social strategy for new business opportunities.
Serve as a primary day-to-day strategic contact for assigned social media accounts and build strong client relationships.
Lead client meetings, planning sessions, presentations, and performance reviews; manage expectations, approvals, priorities, and day-to-day communication.
Identify opportunities to improve and expand existing social programs and work with account leadership to ensure projects are delivered on time and to a high standard.
Guide and manage social media managers and community managers across assigned accounts.
Oversee content calendars, publishing schedules, community engagement, moderation, and reporting.
Maintain distinct brand voices and guide authentic participation in relevant conversations.
Help teams identify proactive community engagement opportunities and provide guidance on sensitive situations, reputation management, and escalation protocols.
Review work, provide feedback, develop junior and mid-level social talent, and maintain consistent quality across accounts and platforms.
Develop influencer and creator strategies based on brand relevance, cultural credibility, and audience fit; identify and evaluate creators and cultural partners.
Develop creative briefs and collaborate with creators on content concepts.
Coordinate and oversee social-first content productions, including creator shoots, content capture, editing, and delivery.
Work with producers, designers, editors, and creative teams to develop platform-native content and ensure creator partnerships feel authentic to creators and brands.
Collaborate with paid media teams to identify content opportunities for amplification.
Establish KPIs aligned with brand and business objectives; analyze social performance, community engagement, content effectiveness, and creator results.
Translate platform analytics and social listening into actionable insights, reports, and recommendations for clients.
Identify opportunities to improve content, engagement, and community development, and use performance data to inform future strategy and creative decisions.