Paid Social Strategist

Tinuiti•Remote -CA, CA

6d•$80,000 - $95,000•Remote

About The Position

Tinuiti is hiring a Paid Social Strategist to plan and improve full-funnel paid social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit, with the goal of growing new customers, revenue, and lifetime value. The strategist uses data and creative learnings to make decisions, test approaches, and scale successful ideas. The role also uses automation and insights from Tinuiti’s Bliss Point product suite to direct spending toward effective opportunities and reduce waste. The strategist works with Creative, Analytics, Product/Bliss Point, and Client Leadership in their Pod. They translate client business goals into paid social plans, communicate results and trade-offs in terms of business impact, and document effective practices as reusable playbooks. The role includes designing practical tests, maintaining healthy tracking and measurement, and helping the Pod adopt improved ways of working. The position supports 100% remote work. The hiring salary range is $80,000–$95,000, with an incentive program that offers a monthly variable revenue payment opportunity and a discretionary annual performance bonus. The role is classified as exempt.

Requirements

At least 5 years managing paid social across Meta and TikTok.
Hands-on experience with Meta Advantage+, value optimization, and CAPI.
Hands-on experience with TikTok Smart Performance.
Experience with audience design, creative testing, and basic catalog/DPA.
Comfort with GA4 and platform analytics.
Ability to design tests and connect media performance to revenue, CAC, and LTV.
Ability to communicate through senior-stakeholder-ready storytelling, influence across functions, and maintain a client-facing presence.

Nice To Haves

Experience with Pinterest, Snapchat, or Reddit.
Experience with Pinterest Performance+.

Responsibilities

Translate client business goals into a paid social plan across prospecting, retargeting, and loyalty.
Set client expectations, explain options and trade-offs, and report results in plain language tied to business impact.
Pair paid social expertise in creative, audience, and signal with a growing understanding of Search, Commerce, CRM, and Creative.
Teach clients and teammates, and document effective practices for others to reuse.
Use platform features and automation to improve results; test approaches, demonstrate value, and scale successful ones.
Apply Bliss Point product insights—including Forecasting, Always-On Incrementality, Creative Insights, and Brand Equity—to guide budgets, tests, and creative or audience decisions; provide feedback to improve the tools.
Design practical tests, define success measures in advance, and maintain a regular cadence for reviewing results.
Maintain data and tracking health across pixel/CAPI, event mapping, UTMs, and GA4, and explain data limitations when recommending changes.
Act quickly, keep commitments, and reduce waste such as creative fatigue, overlapping audiences, and learning-phase resets.
Help the Pod adopt better ways of working.
Run regular creative, audience, bidding, and format tests and record resulting decisions.
Pilot and scale automation and Bliss Point-guided budget allocations with proven incremental impact.

Benefits

Unlimited paid time off.
20 paid holidays.
Fully remote work environment and flexible time off.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
401(k) match of up to 4% of contributions at 100%.
Fringe and Forma wellness benefits.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Equity.
Birthing parents receive 16 weeks of leave at 100% pay after birth or adoption; partners receive 12 weeks.
On-demand learning.
Mentorship program.
Leadership and management development programs and resources.
Monthly variable revenue payment opportunity and discretionary annual performance bonus.