Paid Acquisition Strategist
About The Position
Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. The agency helps financial advisors grow their practices by generating qualified appointments with high-net-worth prospects, using a video sales letter methodology that has generated more than $45 billion in AUM pipeline. The company is in a major growth period and is hiring a hands-on strategist to own client accounts from strategy through execution. The role is responsible for both client relationships and campaign performance. The strategist owns a portfolio of accounts, leads bi-weekly client calls, manages Meta campaigns, monitors results, contributes to ad messaging, and serves as the primary point of contact for clients. The position reports to the Associate Director of Operations and is directly accountable for client results, relationships, and retention.
Requirements
- At least 4 years of hands-on paid media experience, with a strong focus on Meta advertising.
- Experience simultaneously managing multiple client accounts and leading client-facing conversations.
- Proven ability to manage campaigns toward defined performance targets while supporting client retention.
- Experience with conversion tracking, pixels, and basic marketing automation.
- Strong communication, organization, and problem-solving skills.
- Ability to take ownership, investigate problems, determine necessary changes, and act.
- Comfort with accountability for results and explaining performance clearly to clients who may not speak marketing.
- Ability to work quickly across multiple accounts while staying organized and detail-oriented.
Nice To Haves
- Experience in financial services marketing.
- Experience with lead-generation and appointment-setting campaigns.
- Experience with video sales letter marketing.
- Experience with high-ticket or considered-purchase funnels.
- Experience with direct-response advertising.
Responsibilities
- Own a portfolio of client accounts and serve as the primary point of contact.
- Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
- Translate campaign data into clear, actionable recommendations for non-technical clients.
- Build client relationships that support retention, renewals, and referrals.
- Proactively solve account issues to support stability and growth.
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
- Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables.
- Monitor campaign performance daily and make adjustments based on cost per appointment and other key metrics.
- Diagnose underperforming campaigns and develop strategies to improve results.
- Test audiences, messaging, and creative to identify opportunities for stronger performance.
- Contribute to ad copy and campaign messaging.
- Set up and troubleshoot tracking, Meta pixels, and conversion events.
- Configure Calendly integrations, Zapier automations, and lead-routing workflows.
- Resolve technical issues between advertising platforms and client systems.
- Proactively monitor tracking and lead flow to prevent issues from affecting client results.
Benefits
- Paid time off, including vacation, sick time, and public holidays.
- Training and development.
- Work from home.
- Flexible schedule.
- Performance bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
