Senior Paid Media Strategist

Clients Blackbox, Inc.•Irving, TX

3d•$115,000•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. It helps financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. The agency's video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. This is a senior, hands-on role for an experienced performance marketer who can operate beyond Ads Manager. The strategist owns a portfolio of client accounts end to end, leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing opportunities to improve performance across the funnel. The role reports to the Associate Director of Operations and is directly accountable for client performance, relationships, and retention.

Requirements

At least 5 years of hands-on paid media experience, with substantial Meta advertising responsibility.
Experience managing multiple client accounts simultaneously and leading client-facing strategy conversations.
Proven ability to manage campaigns toward defined performance targets while supporting client retention.
Strong direct-response copywriting skills, including ad copy and scripts.
Experience developing and testing creative concepts, hooks, angles, and messaging.
Experience with conversion tracking, pixels, and basic marketing automation.
Strong communication, organization, analytical, and problem-solving skills.

Nice To Haves

Financial services marketing experience.
Lead-generation and appointment-setting campaign experience.
Video sales letter marketing experience.
High-ticket or considered-purchase funnel experience.
Performance marketing agency experience.
Direct-response advertising experience.
For candidates seeking the upper compensation range ($115K+): hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments attributable to their creative work.
Financial services, RIA marketing, and compliance-sensitive advertising experience is strongly preferred for candidates seeking the upper compensation range.

Responsibilities

Own a portfolio of client accounts and serve as the primary strategic point of contact.
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
Translate performance data into clear recommendations and strategic decisions.
Build client relationships that support retention, renewals, and referrals, and proactively address account risks and opportunities.
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
Manage budgets, audiences, bid strategies, account structure, and creative testing.
Monitor daily performance against cost-per-appointment and other key acquisition metrics.
Diagnose underperforming campaigns and determine which changes are most likely to improve results.
Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
Write direct-response ad copy and video sales letter scripts for financial services audiences.
Develop hooks, angles, offers, and messaging variations for testing, using performance data to generate new creative and messaging hypotheses.
Collaborate with video editors and provide clear creative direction.
Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
Set up and troubleshoot tracking, Meta pixels, and conversion events.
Configure Calendly integrations, Zapier automations, and lead-routing workflows.
Identify and resolve technical issues between advertising platforms and client systems.
Evaluate media, messaging, tracking, and lead flow to identify the source of funnel problems.