Paid Media Strategist, Fashion

Power Digital

1d

About The Position

Power Digital is an AI-Native Growth Firm that combines talent and technology to help brands grow. They use proprietary AI operating system, Omega, and an intelligence layer, Iris, to enhance the capabilities of their strategists, creatives, analysts, and technologists. Power Digital emphasizes a people-first culture, valuing diversity, curiosity, ambition, accountability, and a commitment to delivering results. They act as an extension of their clients' teams, focusing on strategy, execution, and measurement to overcome growth obstacles. The firm believes in the synergy of top talent and advanced technology to shape the future of growth.

Proficiency in spoken and written English at an advanced level is required for this role.

Requirements

• 2-3 years of digital marketing experience. 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Responsibilities

• Full ownership and execution of performance marketing via paid social & paid media native platforms (Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads)
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed