Senior Paid Media Strategist

Inflow•Grand Rapids, MI

1d•Remote

About The Position

Inflow is hiring a Senior Paid Media Strategist to lead client relationships and develop paid search, shopping, paid social and programatic strategies that drive meaningful business results. This is a hands-on role for an experienced marketer who combines strong technical execution with clear client communication. You’ll own strategy and performance across a portfolio of 5-8 accounts, collaborate with specialists across the agency, and contribute to the continued development of our paid media practice.

Requirements

Agency experience managing multiple client accounts.
5+ years of hands-on paid media experience, including at least 2 years managing eCommerce accounts.
Strong expertise in Google Ads, including Search, Shopping and Performance Max, along with Merchant Center and Microsoft Ads.
Demonstrated success managing Meta campaigns, including catalog advertising and structured creative testing.
Experience with TikTok, Pinterest, Reddit, Amazon Ads or programmatic advertising.
Experience owning client relationships, presenting strategic recommendations and navigating difficult conversations.
Experience managing individual account budgets of $50,000 or more per month, with accountability for pacing and performance.
A practical understanding of GA4, GTM, conversion tracking, Meta Pixel and Conversions API.
Strong analytical and reporting skills, including proficiency in Sheets or Excel.
Clear, concise written and verbal communication.
Experience mentoring or developing other marketers and an interest in people management.
Thoughtful use of tools to support your work.

Nice To Haves

People management experience.
Familiarity with feed management tools such as Feedonomics, DataFeedWatch or GoDataFeed.
Experience with incrementality testing, marketing mix modeling or post-purchase attribution.
Familiarity with media optimization and budget pacing tools.
CRO and landing page testing experience.
Relevant Google, Microsoft or Meta certifications.

Responsibilities

Lead client relationships and strategy
Serve as the primary paid media contact for a portfolio of approximately 5–8 clients, with account assignments based on scope and complexity.
Develop strategies aligned with each client’s revenue, profitability and customer acquisition goals.
Lead client meetings, performance reviews and strategic planning conversations, translating data into clear recommendations.
Proactively address performance challenges, manage expectations and identify opportunities for growth.
Own budget allocation, forecasting and pacing across channels.
Manage paid search, Shopping and social
Build, manage and optimize campaigns across Google Ads, Microsoft Ads and Meta.
Develop account structures, bidding strategies, audience approaches and testing plans suited to each client’s business.
Manage Shopping feeds and Merchant Center health, including product data quality, segmentation and troubleshooting.
Guide paid social creative testing through actionable briefs, performance analysis and recommendations.
Evaluate and test additional channels, including TikTok, Pinterest and programmatic, where they support client objectives.
Turn measurement into better decisions
Monitor conversion tracking and data quality, collaborating with technical specialists to diagnose and resolve issues.
Evaluate performance across platforms and attribution models in the context of clients’ business results.
Build and maintain reporting using tools such as GA4, Looker Studio, Supermetrics and Sheets.
Use automation thoughtfully to improve analysis, efficiency and quality.
Contribute to team development
Mentor teammates, share expertise and provide constructive feedback on strategy and execution.
Help improve processes and documentation
Partner with SEO, CRO and analytics specialists on integrated client strategies.
Contribute to new-business audits