Paid Media Campaign Strategist

Deloitte•Boston, MA

4d•$97,900 - $179,500•Hybrid

About The Position

Deloitte’s Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, transformative technologies, creative design, and modern marketing operations. Our team brings together strategists, operators, creatives, data specialists, and technologists to help clients drive sustained growth and measurable customer value.

Requirements

Ability to work independently and collaborate as part of a team.
Effective written and verbal communication skills.
Meticulous attention to detail and quality of work product.
Ability to build and sustain professional relationships.
Ability to manage projects or workstreams.
Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment.
Strong interpersonal skills and professional demeanor.
Ability to meet deadlines.
Ability to provide clear guidance to internal teams, clients, and vendor partners.
Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
Bachelor’s Degree or equivalent experience.
3+ years of paid media experience, specifically within an agency, consulting, or client-facing environment.
3+ years of experience supporting paid media campaign planning, trafficking, QA, reporting, pacing, and optimization.
3+ years of experience analyzing campaign performance metrics such as spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion results.
3+ years of experience across paid media platforms such as Google Campaign Manager, DV360, Meta Ads Manager, The Trade Desk, or similar.
3+ years of experience with Excel-based trackers, pivot tables, campaign exports, budget pacing, and performance analysis.
1+ years’ experience with GenAI / Agentic in day-to-day work processes
Ability to travel 0-50%, on average, based on the work you do and the clients and industries/sectors you serve.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Nice To Haves

Experience developing or managing campaign documentation, including trafficking sheets, campaign taxonomies, UTM tracking, audience files, performance trackers, or reporting outputs.
Experience supporting regulated-industry campaigns.
Experience with audience segmentation, retargeting, or CRM/CDP-enabled audiences.
Experience collaborating with creative, analytics, client, vendor, and technology teams.
Experience with SEO / GEO strategies
Familiarity with Workfront, SharePoint, Salesforce, lead gen forms, campaign measurement frameworks, platform brand lift studies.
Experience supporting multiple campaigns, workstreams, or clients in a fast-paced environment.

Responsibilities

Support campaign planning across the full funnel including awareness, lead generation, engagement, conversion, retargeting, and always-on nurture programs.
QA campaign builds against approved strategy, including audiences, exclusions, creative assets, taxonomy, URLs, budgets, and flight dates.
Manage paid media campaign operations across channels including as paid social, Programmatic, paid search, online video, audio, and other digital media.
Monitor campaign performance and identify optimization opportunities across all relevant metrics including spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, lead generation, and conversion metrics.
Support campaign reporting and post-campaign analysis by coordinating data pulls, documenting available metrics, and helping synthesize actionable recommendations.
Conduct market and competitive research using platforms like MediaRadar and YouGov.
Develop audience profiles and media targets using syndicated research platforms.
Develop campaign taxonomy, UTM tracking structures, trafficking notes, audience files, QA documentation, and campaign trackers.
Coordinate with clients, internal teams, media partners, analytics teams, creative teams, and platform vendors to launch campaigns accurately and on time.
Build, refresh, validate, and distribute audience lists using appropriate audience targeting identifiers.
Conduct audience sizing, forecasting, budget allocation support, and pacing checks.
Support brand lift, engagement lift, and other measurement studies by coordinating timing, eligibility, vendor inputs, and campaign requirements.
Maintain campaign documentation, operating calendars, status updates, and process materials.
Support new business development via pursuits and new offering development