Paid Sr. Social Media Campaign Strategist

Trajan Wealth LLC • Scottsdale, AZ

1d • $98,000 - $112,000

About The Position

Trajan Wealth is seeking a hands-on, strategic campaign manager to own and scale paid social strategy across Meta, LinkedIn, and YouTube. The role is responsible for growing qualified leads while reducing cost per lead, with expert Meta media buying as the central requirement. The strategist has significant autonomy to architect campaigns, optimize spend, and recommend budget reallocation based on performance data. The position reports directly to the CMO and also supports short-form creative production for Meta Reels and YouTube.

Requirements

• At least 5 years of hands-on Meta Ads management experience; expert-level proficiency is required.
• A proven track record scaling paid social campaigns and reducing cost per lead in a B2C or high-consideration environment.
• Deep knowledge of Meta Ads Manager, Business Suite, pixel, Conversions API, and advanced audience segmentation.
• Experience managing annual paid social budgets of at least six figures, with demonstrable return on investment.
• Strong analytical skills and the ability to identify and address funnel inefficiencies.
• Ability to pass a live ad account audit by analyzing a real account and providing specific, actionable recommendations.
• Creative writing experience, including turning key copy points into ad copy and hooks.

Nice To Haves

• Experience in financial services, wealth management, or another regulated industry.
• Familiarity with FINRA/SEC compliance and Meta financial-services campaign restrictions.
• Hands-on experience with LinkedIn Campaign Manager and YouTube Ads.
• Content production skills such as video editing, short-form creative, or Canva.
• CRM integration and full-funnel attribution experience.
• Familiarity with Asana, HubSpot, or similar platforms.

Responsibilities

• Own end-to-end Meta Ads strategy, including campaign architecture, audience segmentation, budget allocation, bidding, A/B testing, and ongoing optimization.
• Contribute to ad creative development and write campaign copy designed for SEO/GEO and algorithmic optimization.
• Scale Meta lead generation while maintaining lead quality and reducing cost per lead.
• Use Meta Business Suite, Ads Manager, pixel, Conversions API, and relevant business subscription features at an expert level.
• Build and test compliant retargeting, interest-based, and custom audience strategies for high-net-worth audiences.
• Monitor Meta platform updates, algorithm changes, policies, trends, ad formats, and competitive activity, adapting strategies as needed.
• Collaborate with the Creative Director and Strategy Manager to incorporate paid social strategy into campaign briefs.
• Manage and scale LinkedIn campaigns targeting high-net-worth individuals, executives, and business owners.
• Develop and execute YouTube Ads strategy for brand awareness and retargeting.
• Recommend data-backed budget allocation across Meta, LinkedIn, and YouTube to the CMO.
• Oversee annual paid social spend across Meta and LinkedIn and optimize allocation in real time.
• Analyze performance across social and digital channels, recommend budget shifts, and report weekly.
• Track attribution from ad impression through CRM entry and ensure lead-quality and volume reporting is accurate and actionable.
• Collaborate with the Creative team on performance-focused ad concepts, hooks, calls to action, and compliant financial-services messaging.
• Produce or coordinate short-form video for Meta Reels and YouTube Shorts for organic and paid use.
• Ensure creative meets FINRA and SEC requirements and partner with compliance on content review workflows.
• Build and maintain weekly and monthly performance dashboards and present results and recommendations to the CMO and marketing leadership.
• Own cross-channel digital reporting for Meta, LinkedIn, YouTube, Google Ads, and Bing.
• Lead post-campaign reviews to improve creative, targeting, and spend efficiency.
• Integrate AI tools into audience research, creative ideation, testing, and performance analysis while maintaining sound media-buying practices.
• Use AI to accelerate testing, expand creative output, and surface insights; share discoveries and workflow improvements with the marketing team.

Benefits

• $98,000–$112,000 salary plus a monthly marketing bonus.
• 401(k) with matching contributions up to 13%.
• Company-paid employee coverage under United Healthcare PPO Medical.
• Delta Dental PPO and United Healthcare Vision.
• Short-term and long-term disability insurance, life insurance, and other voluntary options.
• Generous holidays and paid time off.
• Future career growth opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed