Sr. Paid Social Strategist

Inflow•Grand Rapids, MI

1d•Remote

About The Position

The Sr. Paid Social Strategist achieves client goals by developing and executing paid social strategies and serving as a trusted strategic resource and business partner. The role owns paid social work across a portfolio of client accounts, from strategy and implementation through performance optimization. The strategist guides clients, develops thoughtful and forward-looking solutions, and connects client needs with Inflow’s services and network. Inflow is a boutique agency with a senior team and clients ranging from large-scale programs with significant monthly spend to growing brands. The role also supports the sales process by reviewing social ad accounts, making recommendations, and participating in prospect meetings. The strategist contributes to research and development of paid social tools and processes to improve team results. This is a full-time employee position and is fully remote; Inflow operates from Colorado, Florida, and Michigan.

Requirements

Agency experience.
At least 4 years of hands-on paid social experience.
Current knowledge of ecommerce and paid social industry trends.
Ability to communicate openly, directly, and professionally with clients, cross-functional teams, and leadership.
Self-awareness, situational awareness, ability to read the room, and the ability to act as both a leader and listener.
Strong data analysis skills and ability to make performance-based recommendations and drive action.
Experience with client reporting that demonstrates the relationship between effort and results.
Familiarity with different account-structure approaches and when to use them.
Basic knowledge of website and URL structure and implementation of tracking pixels, remarketing tags, and conversion events.
Strong copywriting skills, particularly for ad copy, landing page content, and campaign goals.
Experience managing multiple client accounts and prioritizing work to complete projects successfully and on time.
Ability to quickly learn clients’ businesses and revenue models and align marketing strategies with their bottom lines.
Proven track record managing campaigns to achieve client goals across a range of budget levels.
Experience contributing to omnichannel marketing strategies and coordinating with cross-functional teams.
Expertise with Meta Ads Manager (Facebook and Instagram required); knowledge of TikTok Ads, Pinterest Ads, LinkedIn Campaign Manager, Reddit Ads, and X (Twitter) Ads.
Advanced copywriting skills for ad copy, landing page content, and conversion-focused messaging.
Advanced knowledge of the Meta Pixel, Conversions API, and custom event implementation.
In-depth knowledge of Meta and Google Analytics attribution models.
Meta Catalog experience related to data sources and campaign implementation.
Experience with reporting tools such as Supermetrics and Looker Studio.
Excellent written and verbal communication and presentation skills, including the ability to provide actionable client insights.
Thorough knowledge of privacy regulations relating to ad blockers, CCPA, and GDPR.
Advanced Excel or Google Sheets knowledge, including tables, data manipulation formulas such as VLOOKUPs, and pivot tables.
Strong understanding of split testing and optimization methodologies for CTR, CPA, and ROAS.
Meta Blueprint Certification and additional social platform certifications as available.

Nice To Haves

Google Analytics 4 experience.
Experience with Search, Display, Remarketing, RLSA, and Shopping campaigns.
Experience managing product data feeds.
Experience with competitive analysis tools such as Semrush or SpyFu.

Responsibilities

Research and recommend new paid social platforms, ad formats, and strategies for clients and the department.
Recommend new service models, concepts, and offerings that keep Inflow competitive and help clients grow.
Identify when Inflow services such as SEO, CRO, or analytics could improve client results and coordinate with cross-functional team members.
Determine when spend should be adjusted and which platforms and campaigns should receive changes.
Own client results by monitoring performance, diagnosing issues, and proactively making changes when results are off track.
Recommend changes to client strategies and deliverables to improve performance and strengthen client relationships.
Understand clients’ business goals, revenue models, and decision drivers.
Ensure client hours and resources are sufficient and determine appropriate adjustments to scope or expectations.
Plan and prioritize workload based on available resources and their potential impact on client results.
Translate high-level strategy into actionable campaign builds and optimizations.
Contribute to sales presentations and participate in prospect meetings as a paid social subject matter expert.
Identify paid social tools and technologies that could improve efficiency and results.
Stay current on platform changes, privacy regulations, and industry shifts, and share relevant findings with the team and clients.
Contribute to Inflow’s paid social processes, templates, and reporting frameworks.

Benefits

Paid vacation and sick days.
Half-day Fridays.
Health, dental, vision, life, short-term disability, and long-term disability insurance.
401(k) with employer contributions.
Health and wellness budget of up to $65 per month for items such as gym membership and mental health and wellness support.
Monthly internet stipend.
Give Back/Civic Action Days for voting, political activism, volunteering, and community involvement.
Bonus opportunities.
Annual continued education budget of $500 for professional development and learning.
Fully remote work.